Coca-Cola Board Elects New Director
ATLANTA — The Board of Directors of The Coca-Cola Company today elected Ana Botín as a Director of the Company, effective immediately. Botín, 52, is CEO of Santander UK plc,…
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Ocean Spray Introduces New Citrus Juice Blends
LAKEVILLE-MIDDLEBORO, Mass. — They call them the “lazy days” of summer but they should be coined the “crazy days” of summer. Don’t let the abundance of barbecues, wedding celebrations and…
Sambazon Discusses Variations of Caffeine Levels in Energy Drinks
SAN CLEMENTE, Calif. — Sambazon, the pioneer of Açai and organic Amazon Superfoods, recently addressed variations in caffeine levels that may have occurred in its Amazon Energy products between 2009…
Review: Watersensations – Energy
Watersensations is a new line of liquid enhancers that come packaged in the company's innovative, patent pending “LiquiPack.” In our review of the brand's "energy" variety, we think the company has done a great job in creating a pleasant flavor profile and a product with added functionality (energy) that will likely attract more mainstream appeal. On the branding front, however, watersensations could use a little work.
Coca-Cola Board Elects New Vice President
ATLANTA — The Board of Directors of The Coca-Cola Company today elected Brent Hastie as a Vice President of the Company, effective immediately. Hastie, 40, was recently named Vice President,…
Alkaline Water Company Announces New Executives
SCOTTSDALE, Ariz. — The Alkaline Water Company Inc. (“Alkaline” or the “Company”), the developers of an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for…
Ice Mountain Water to Sponsor Chicago Half Marathon
CHICAGO — Ice Mountain Brand 100% Natural Spring Water will serve as the ultimate training partner and help keep runners hydrated this weekend as the official bottled water sponsor of…
Gizmo Beverages Adds New CMO
LOS ANGELES — Gizmo Beverages announces the addition of beverage industry maverick, Mark Weslar, to its dynamic leadership team. Weslar, who will act as Chief Marketing Officer, joins recently appointed…
Icelandic Glacial Water to Distribute in South Korea
Icelandic Water Holdings, makers of the award-winning, CarbonNeutral premium natural spring water Icelandic Glacial, announces today its partnership with leading South Korean beverage distributor, HITEJINRO Co., Ltd. Starting July 2013,…
Restaurant Chain Chooses Mad Croc Brands As Energy Drink Supplier
DEERFIELD BEACH, Fla. — Mad Croc Brands today announced that Beef ‘O’ Brady’s Family Sports Restaurants and Pubs, with over 210 locations and its headquarters located in Tampa Florida, has…
Investor Devises Plan for PepsiCo
Trian Partners, a New York-based investment firm founded by activist investor Nelson Peltz, is calling for PepsiCo to acquire Mondelez International (formerly Kraft Foods), which owns popular brands such as Oreo, Nabisco, Cadbury and Trident. Trian's desired plan aims for PepsiCo to morph into more of a global snacks company.
Review: Sabila Aloe Drinks
Aloe drinks remain a category on an upward trend, and Sabila, which markets a line of aloe beverages, has created a solid brand with some excellent formulations and blends. That being said, Sabila, like other competing products, would benefit from a shake-up in its packaging -- most of these aloe drinks look a lot alike, no?
Alongside AriZona, Shaq Speaks to the Children
NEW YORK — To celebrate the launch of Soda Shaq, all-natural line of cream sodas, AriZona Beverages and Shaquille O’Neal came together to give back to children, support sports and…
Vital Juice Debuts at Whole Foods in Seattle and Bellevue
SEATTLE — Vital Juice, a premium organic juice company, is debuting a line of juices representing a new way of looking at juicing. Every bottle is locally crafted using 100%…