News

Green Tea Facility Achieves Safety Certification

Taiyo has announced that its Sunphenon green tea manufacturing facility, Taiyo Green Power, has achieved Food Safety System Certification (FSSC) 22000 certification, recognized by the Global Food Safety Initiative (GFSI),…

Aquaball Now Available at Walgreens

LOS ANGELES — True Drinks, Inc., a healthy beverage provider, announces distribution at thousands of Walgreens, the nation’s largest drugstore chain. AquaBall™ Naturally Flavored Water is now available at Walgreens…

NHL Veteran to Endorse and Sponsor Natural Wayz Wholesale

CINNAMINSON, N.J. — Natural Wayz Wholesale is proud to announce that former National Hockey League player and current Director of Player Development for the Philadelphia Flyers Ian Laperriere has agreed…

Wells Fargo: Coca-Cola Accelerates Promotions During Fourth of July

On the Fourth of July, when you were busy grilling burgers, struggling to tolerate family members and watching fireworks, The Coca-Cola Co., Inc. was busy operating an aggressive promotional push. Wells Fargo, a financial services company that provides market research, said that this strategy, if not excessive, could be "quite shrewd."

BLUE04 to Sponsor X-Treme Drag Racing League

CLERMONT, Fla. — BLUEO4®, The premier oxygen enhanced electrolyte water beverage, announced that it will become the Title Sponsor of the X-Treme Drag Racing League (X-DRL), effective immediately. BLUEO4®, provides…

Blast! Brand Management Adds DSD Division

FORT LAUDERDALE, Fla. — Blast! Brand Management, Inc., a full-service brand management company founded in 2009, today announced the addition of a DSD service distribution division to provide enhanced services…

Vita Coco Goes Beast Mode

NEW YORK — As the pro football season approaches, the sport’s brightest stars are focused on diet, training and discipline.  One basic part of many athletes’ programs: hydration and replenishment…

Senuca Beverages to Distribute Cintron’s Teas and Fruit Ades

Cintron Beverage Group is proud to announce its new distribution agreement with Senuca Beverages which brings Cintron’s antioxidant rich, natural teas and tropical fruit ades to the Sacramento and surrounding…

Cuba Beverage Company Signs With Northeast Distributor

SAN DIEGO — Cuba Beverage Company, a manufacturer and innovator of all-natural, herbal energy drinks, announced today it has executed a distribution agreement with White Rose, the largest independent wholesale…

Zevia Achieves Record-Breaking Quarter

Zevia, the leading natural zero calorie soda brand, turned in a record-breaking second quarter, with sales growing 60 percent to 17 million cans versus the same period last year. Zevia…

Review: POWERCOCO – New Packaging, Flavors

In the latest iteration of the brand, Powercoco has revamped its label and shuffled its flavor varieties, adding a new Fruit Punch product in the process. We like the updates to the beverage line but think that the brand still has a bit more room to grow in terms of its look and positioning.

Video: Aligning Trends and Expertise, Ayala’s Gets Into the Tea Business

Ayala's Herbal Water co-founder Ayala Laufer-Cahana believes that although the target market for the beverages will be those who seek out natural products and lead healthier lifestyles, the product line will attract a range of consumers, particularly as demand for herbal teas continues to grow.

Review: Project Juice

How does a raw juice brand stand out among the dozens of new entries hitting the market? Being completely raw (no high pressure processing nor pasteurization) is certainly one way to do it. Project Juice, which markets a line of organic juice blends is following that path, and doing it well, with a variety of unique flavors and well-executed branding.

Video: KomBrewCha Offers New Spin on Low-Alcohol Kombucha

At the recently held 2013 Summer Fancy Food Show, we had a chance to catch up with Ariel Glazer, who, along with Honest Tea co-founder Barry Nalebuff, recently launched KomBrewCha, a new line of low-alcohol, sparkling kombucha products.