Sweet Leaf Tea Launches National ‘Be Sweet Out There’ Campaign
AUSTIN, Texas — Sweet Leaf Tea, a brand known for its authentic, organic teas and beverages, has officially launched the Be Sweet Out There campaign promoting random acts of sweetness…
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Minta Beverages Partners With Unified Grocers
LOS ANGELES — Minta Beverages, Inc, a naturally flavored mint soda manufacturer continues, to expand its presence with the announcement of Unified Grocers as a new distributor. This partnership will…
Attorney for Fournier Family Mouths Off on Monster, FDA
When it comes to protecting the public from the dangers of energy drinks, Monster Beverage Corp. is like the rooster guarding the hen house. That’s the opinion of Kevin Goldberg, an attorney with Goldberg, Finnegan & Mester, and one half of the legal team representing the family of Anais Fournier, a 14 year-old girl whose death in 2011 is blamed on her consumption of two Monster Energy drinks.
MetaBrand Acquires Growing Innovative Brands
When Eric Schnell and Debbie Wildrick agreed to present at BevNET’s Beverage School conference in April, little did they know the event would become a sort of first date for a merger. Since that time, Metabrand has agreed to acquire Growing Innovative Brands and make Wildrick the centerpiece of a new advisory department focusing on snacks and beverages.
Country Time Lemonade Launches Campaign to Fight Childhood Cancer
GLENVIEW, Ill. — School’s out for summer and that can only mean one thing: it’s officially lemonade stand season! As temperatures rise, Country Time Lemonade is inviting families nationwide to…
Bottled Water Industry Provides Water for Oklahoma Tornado Victims
ALEXANDRIA, Va. — The International Bottled Water Association (IBWA) is working with its member bottlers to deliver critical supplies of bottled water to victims of the devastating tornado that ripped…
Review: Alley Oop
Alley Oop is new citrus-flavored sports drink from Youthtopia Beverages. Unfortunately, the product, which is made with a blend of natural and artificial sweeteners, is anything but a slam dunk.
True Drinks Appoints New Chief Marketing Officer
IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced…
Pulse Begins Distribution and Warehousing of Cabana in South Florida
DENVER, Colo. — The Pulse Beverage Corporation (“Pulse”), makers of PULSE® brand of functional beverages and Cabana™ 100% Natural Lemonade, today announced that it has begun Southern Florida distribution and…
Oogave Launches Natural Diet Line and Expands Distribution
DENVER — Denver-based organic soda company, Oogave, has begun distribution of its new all-natural diet soda line, called LOCA, through Fresh Market stores and Whole Foods Northern California. The company…
ChromaDex Announces Launch of NIAGEN
IRVINE, Calif. — ChromaDex Corporation® (OTCBB: CDXC) (“ChromaDex” or the “Company”), an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food & beverage,…
AquaBall Now Available at Albertson’s
IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced…
Pepsi Partners With Country Singer for Summer Campaign
PURCHASE, N.Y. — Pepsi is partnering with reigning CMA Entertainer of the Year and Grammy® nominated artist Blake Shelton to kick-off summer 2013 by inviting fans to join Pepsi for…
Gatorade, NFL and MLS Launch ‘Beat the Heat’ Campaign
CHICAGO — To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo, has partnered with various U.S. sports…