Tetra Pak Announces Global Launch of New Cap
VERNON HILLS, Ill. — Tetra Pak, the world leader in food processing and packaging solutions, announced the global launch of LightCap 30; a high density polyethylene (HDPE) cap made from…
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Beverage School: How Can I Pilot My Idea Before Investing a Sizable Amount of Cash?
It’s a given that most beverage entrepreneurs are constrained by limited financial resources, and when it comes to spending a sizable amount of money to establish proof of concept, it’s imperative to look before leaping. So what’s the best way to create the foundation for a successful product launch without breaking the bank? Start small. That’s the advice of Bob Burke, the founder of Natural Products Consulting, and a longtime advisor for beverage industry start-ups.
Review: Zico Latte (Updated)
Earlier this year, Zico introduced a reformulated version of its Latte variety, and our review team decided to take a second look at the flavor. Was there a significant improvement in taste? Read on...
Lipton Launches Summer Marketing Campaign With Mario Lopez
PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. — Lipton, America’s number one portfolio of teas, is partnering with tastemakers and lifestyle experts on a campaign set to inspire consumers to ‘Feel…
Darifair Launches Smoothies and Frappes in Walmart
Darifair, the nation’s leading manufacturer of delicious dairy products for over 60 years, has launched a new consumer brand called Darifair Farms, with a new line of frozen, single serve,…
Coca-Cola to Showcase Comprehensive Rockwell Display
ATLANTA — For its sixth anniversary, the World of Coca-Cola celebrates The Coca-Cola Company’s history by bringing America’s most beloved brand and greatest illustrator together in one place. Starting today,…
Review: Cannabis Energy
Yes, hemp is growing in use as an ingredient in the natural channel, however, the notorious seven-pointed leaf is rarely used in the branding of successful products. When an image of the leaf is used, there's really only a novelty buyer out there; it amounts to very low volume target market. And that's the biggest problem with Cannbis Energy.
New Age: Double Cola Adapts to a Changing Landscape
Could anyone have guessed that in its 80th year of business, The Double Cola Company, a stalwart of classic Americana and traditional sodas, would venture into… the coconut water category? Perhaps not, but Double Cola, like many other CSD companies, is doing its best to adapt to wave after wave of consumers increasingly mindful of what they drink and the impact of sugary beverages on overall health and wellness.
Califia Farms Introduces Cold Brewed, Dairy Free Iced Coffee
BAKERSFIELD, Calif. — Califia Farms introduces the first Cold Brewed, soy free/dairy free Ready-to-Drink Iced Coffee in three delicious flavors: Mocha, Café Latte, and Double Espresso – all made with…
Red Jacket Orchards Launches Cold-Pressed Juice In Tops Friendly Market Stores
GENEVA, N.Y. — Red Jacket Juice, a premium line of fresh 100% fruit juices, cold-pressed at Red Jacket Orchards in Geneva, NY (the Finger Lakes Region), is expanding into more…
True Drinks Secures Agreement With Ingles Markets Inc.
IRVINE, Calif. — True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles,…
Leonard Marsh, Last of the Snapple Founders, Dead at 80
Leonard Marsh, a co-founder and former president and CEO of Snapple, died on Tuesday. He was 80, and the last of the Snapple founders to pass away.
Review: Sambazon Purifying Cleanse
Sambazon's Purifying Cleanse is three-day juice cleanse program that consists of three organic superfood blends each packaged in a 1 L Tetra Pak. Unlike many other juice cleanse beverages coming onto the market, the new products are not high pressure processed. Nevertheless, Sambazon has created an affordable and well-formulated program that could find significant mainstream appeal.
Hydro One Beverages Joins Forces With The Diabetes Dude
GREENWOOD, S.C. — Hydro One Premium Beverages is proud to announce their association with young diabetes awareness advocate Noah Brokmeier, The Diabetes Dude. The Diabetes Dude Foundation connects the diabetes…