News

Olympic Skier Joins ZICO Team

EL SEGUNDO, Calif. — ZICO Pure Premium Coconut Water today welcomed world-class alpine ski racer and three-time Olympic medal winner Julia Mancuso into the fold as a member of Team…

Unistraw and Wellmune Team Up at IFT

EAGAN, Minn. —  Sip by sip, a new functional drinking straw for milk infuses the everyday immune boosting benefits of Wellmune WGP with a taste of Passion Fruit that tweens…

Frutarom and AB-Biotics Join to Promote Encapsulated Iron

Frutarom Health, Switzerland, and the AB-Biotics biotech company, Spain, have signed an exclusive global Agency sale and marketing agreement (effective from July 1st 2013) for marketing AB-Fortis, an encapsulated iron…

PURE SWISS Broadens Footprint

SAN FRANCISCO — PURE SWISS AG, a Swiss premium mineral water brand has reached agreements with the eminent AKiN’s and Chamberlin’s Natural Foods retailers who have stores across Oklahoma, Missouri,…

Triathlete Joins Rockin’ Refuel Team

PHOENIX — Rockin’ Refuel® by Shamrock Farms announced today that professional triathlete TJ Tollakson has joined Team Rockin’ Refuel, an elite group of athletes and fitness advocates who drink the…

Kill Cliff Unveils New Flavor: Double Awesomeness

Naturally sweetened recovery drink – in Rexam 12oz. SLEEK® cans – now dressed in red and better than your mama’s fried chicken & biscuits on Independence Day ATLANTA, July 9,…

Kroger Buys Harris Teeter For $2.5 Billion

The Kroger Company is expanding more than its natural, organic beverage options. It’s also expanding its already massive footprint, moving more heavily into the southeast and mid-Atlantic markets via acquisition.

Reed’s Culture Club Kombucha Now Available at Giant Eagle

LOS ANGELES, Calif. — Reed’s, Inc. maker of the top-selling sodas in natural food stores nationwide, announced today that Giant Eagle has authorized Reed’s Culture Club Kombucha throughout their stores…

ACTIVATE Drinks Announces ‘Stop Vitamin Cruelty’ Campaign

LOS ANGELES — ACTIVATE Drinks, a leading innovator of nutrient-enhanced waters and pioneers of the fresh twist cap technology, today announced its summer 2013 advertising campaign, “Stop Vitamin Cruelty,” highlighting…

Karma Culture LLC Launches New Marketing Campaign

PITTSFORD, N.Y. — Karma Culture LLC recently launched a comprehensive consumer marketing campaign focused on raising awareness of Karma Wellness Water, increasing trial of the product and spreading good karma.…

Review: ZICO Tropical

Launched as an exclusive at Trader Joe’s, ZICO Tropical is the company’s second coconut water and fruit juice blend. The product, which is made with pineapple, guava, orange, passionfruit and…

DSM to Feature OatWell at IFT

DSM Nutritional Products (booth 2439) will feature OatWell®, the market-leading ingredient brand of oat beta-glucan, at the Institute of Food Technologist (IFT) Annual Meeting & Food Expo July 13-16 in…