LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, has signed a one-year endorsement contract with Ronda Rousey, the UFC women’s bantamweight champion. Rousey, 26, is an…
No, it’s not a digitized psychedelic trip, it’s Coca-Cola’s first all-digital advertising campaign. And after rounds of studying the kiddies, it’s apparently what they want.
Since our first review of the brand, A Game has made a few significant changes to its formulation (dropped sucralose as a sweetener) and packaging (smaller bottle and labeling tweaks). Combined with a new Cherry Pomegranate variety, we think A Game is definitely headed in the right direction.
DENVER — The Pulse Beverage Corporation (“Pulse”), makers of PULSE brand of functional beverages and Cabana 100% Natural Lemonade, today announced that it has secured regional listings for 250 Albertsons…
LOS ANGELES — Reed’s, Inc., maker of the top-selling sodas in natural food stores nationwide, announced today that it has secured a new agreement to produce a line of private…
PISCATAWAY, N.J. — Robertet, an innovative and top-tier leader in the flavor and fragrance industry, announces the appointment of two sales executives to Flavor Division roles that will strengthen the…
In keeping with its ongoing commitment and investment in science, DSM is proud to sponsor Young Minority Investigators Travel and Oral Competition at Experimental Biology 2013 being held in Boston,…
DALLAS — 7-Eleven, Inc. is giving away a free MiO Energy Black Cherry Liquid Water Enhancer, a fitting promotion for the largest retailer of single-serve bottled water. The free 1.08-ounce…
Brewbound, BevNET’s site dedicated to craft beer, has released the preliminary agenda for its upcoming business conference for craft brewers. The Brewbound Session will be held on May 2 at the Revere Hotel in Boston and provides an excellent opportunity to learn marketing, investment, and distribution strategies, as well as hear case studies of successful brands in a highly collaborative atmosphere.
ATLANTA — It could be as simple as recycling a plastic bottle, installing a rain barrel or participating in a local cleanup. Everyone can play a part in protecting the…
Tampa, Fla. (April 10, 2013) — Complex Beverage announced today that it has refined the profile and characteristic of the Lettuce RTD Tea brand by upgrading its innovative design appeal,…
Last week, New Yorkers, Washingtonians, and Texans showed their commitment to recycling by bringing more than 34,000 empty beverage containers to The Great Recycle events in their cities as part…
VERONA, Italy — The company that produces S.Pellegrino Sparkling Natural Mineral Water today announced the latest installment in the Italian Talents project – a tribute to Luciano Pavarotti and Italian…
Orgain's Healthy Kids is a new line of USDA Organic certified nutritional shakes that are made with smorgasbord of fruits, vegetables, vitamins and minerals. And as the formulation of the drinks will definitely appeal to parents, the flavor profile and packaging are certain to find fans among young consumers.
