News

American Beverage Association Celebrates Earth Day

WASHINGTON — On Earth Day, and every day, the American Beverage Association (ABA) and its member companies demonstrate their longstanding commitment to our environment through ongoing efforts to further reduce…

Evian Debuts New Video: Baby & Me

WHITE PLAINS, N.Y. — evian Natural Spring Water debuts its newest video, Baby & Me, as a follow up to the incredibly successful viral Roller Babies video from 2009 and…

AriZona Beverages Launches Arnold Palmer DRIVE

WOODBURY, N.Y., March 25, 2013 /PRNewswire/ — AriZona Beverages’ Arnold Palmer line is picking up speed by expanding into the energy + recovery category. DRIVE is a cutting edge formula…

Review: Bai5 Molokai Coconut

These days, it seems like every beverage company has at least one coconut water-infused drink, and Bai is no exception. The coffeefruit beverage marketer unveiled its new Malokai Coconut flavor at the 2013 Expo West show, and we think that they've done a great job with the formulation and branding.

New First Beverage Fund Adds VEB as Investor

Growing beverage companies have a new option for raising investment cash, and the Coca-Cola Co. has a new way to get involved in determining their future, taking a limited partnership stake in a new fund focused on non-alcoholic beverage brands. First Beverage Ventures has launched the new fund in collaboration with Coke’s Venturing & Emerging Brands (VEB) group -- along with several other investors -- to invest in small and emerging beverage brands.

Lacroix Lands NYC Distribution via ITO EN, Adds New 12 oz. Slim Cans

National Beverage has announced a new partnership with premium tea company ITO EN to distribute the company’s Lacroix Sparkling Water brand throughout New York City. ITO EN, which markets and range of loose leaf and ready to drink tea products including Teas’ Tea and Oi Ocha, has begun distributing Lacroix’ products from its company-owned DSD house, which services 3,000 accounts in New York’s five boroughs.

XYIENCE Launches Online Retail Locator

LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, launched an online retailer locator earlier this week at http://www.xyience.com.  Over the past year, the number of telephone…

Review: Q Drinks – New Citrus Flavors

Natural soda maker Q Drinks has extended its line of sparkling drinks with three new citrus flavors that the company debuted last month at the 2013 Expo West show. While the new flavors – orange, grapefruit, and lemon – are made with fruit extracts and contain no actual juice, Q Drinks done a stellar job of creating three great-tasting and great-looking products.