DNA Brands Launches Rebranding Campaign
BOCA RATON, Fla. — DNA Brands, Inc. announced that it has completed its first production run of its award winning and new energy drink flavors in newly designed cans. These…
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Review: Taste Nirvana Coconut Water with Chili
With the coconut water category having exhausted the spectrum of “normal” flavors, it’s no surprise that drinks like this one, which blends coconut water with chili extract, are popping up. Yet while Taste Nirvana has created a very good product, the pairing for coconut water and chili seems to have rather niche appeal.
Hunger Buster Gets Safety Nod
ANAHEIM, Calif. — A newly released compilation of toxicological studies further supports the safety of Caralluma fimbriata, a cactus-like plant traditionally used in India as a famine food. During a…
POWERCOCO Enters 7-Eleven Stores
LOS ANGELES — POWERCOCO, a premium natural sports drink for those who crave a low calorie, natural, high potassium alternative has now expanded onto the shelves of 7Eleven. POWERCOCO has…
Icelandic Glacial Water Expands Executive Team
Icelandic Water Holdings hf, makers of the award-winning CarbonNeutral® natural spring water Icelandic Glacial, announced today that Michael Sachs has joined Icelandic Glacial as Director of Global Marketing for the…
Dry Soda to Offer New Slim Cans, Flavors
SEATTLE — DRY Soda is excited to announce its biggest product line extension to date with the launch of new packaging and flavors. DRY will offer a new 12oz. slim…
Vuka Energy Drink Chooses Ball’s Alumi-Tek Bottle
BROOMFIELD, Colo. — Vuka™ Intelligent Energy drinks are now available in Ball Corporation’s 16-oz. Alumi-Tek® bottles. “Vuka is made with natural ingredients for adults that have varying energy needs, but…
Runa Wins sofi Award at Fancy Food Show
NEW YORK — Runa and their Amazonian “Super Leaf,” guayusa (pronounced “gwhy-you-sa”) won their first sofi™ Award last night from the Specialty Food Association at the Summer Fancy Food Show.…
Fuel Protein Shake Launches in Rexam SLEEK Cans
CHICAGO — It’s just what you need to “Fuel Your Body.” That’s the motto behind Fuel Premium Protein Shake which has hit the market in 12oz. SLEEK cans from Rexam.…
Real Water Adds Two Grocery Chains
Sales of Real Water® remain at high tide with the recent addition of two popular grocery chains as distributors. The Real Alkalized, Negative Ionized Water is flooding the shelves at…
Innova to Present CSD Trends and Emerging Flavors at IFT
CHICAGO — Innova Market Insights will report on the latest soft drink trends and emerging flavors at its Taste the Trend Pavilion [booth #1576], at this year’s IFT Food Expo…
BASF to Serve Ingredients at IFT
FLORHAM PARK, N.J. — BASF will demonstrate how healthy and tasty can be synonymous in its “kitchen” at booth1529 at the 2013 Institute of Food Technologist (IFT) Food Expo. More…
Review: Rockstar Pure Zero Punched
Rockstar Energy recently extended its already huge portfolio of drinks with Rockstar Pure Zero. In our review of the "Punched" variety, we think that the company has done well to stay true to its image and branding while creating a very enjoyable tasting product.
WAT-AAH! and Steve Nash Host Youth Event in New York City
WAT-AAH!, a premium brand of functional bottled water for kids and teens partnered with the Steve Nash Foundation for its 6th Annual Showdown in New York City. Continuing its mission…