Celanese to Introduce Sweetener System
DALLAS — Brands looking to develop low- or nocalorie applications have always accepted as inevitable the need to mask certain off-notes in hopes of hitting authentic taste profiles they desire.…
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Fleishman, Chief Marketing Officer, Leaves Sambazon
Greg Fleishman, the veteran marketing hand brought on to help broaden the company’s consumer base, has left the company after a three-year run. Sambazon CEO Ryan Black confirmed Fleishman’s departure, saying that the separation was amicable and that the brand – which sells products largely based on the Amazonian Acai berry – is on a positive growth trajectory.
Mintel: Consumers Avoid Total Sugars More Than Specific Sweeteners
Although many beverage brands have turned their attention toward innovative sweeteners, a recent study shows that most consumers aren’t yet doing the same.
Review: Honest Tea Raspberry Tea
Initially launched in New York City, Honest Tea’s Raspberry Tea is a new offering that very much follows in the footsteps of the company's successful line of “Just a Tad Sweet” organic teas.
SIPP Soda Showcases New Flavors and Packaging
PHILADELPHIA — SIPP eco beverage co. will be showcasing their newly enhanced flavors and improved packaging at the Fancy Food Show, taking place June 30-July 2, 2013 at the Jacob…
Coke Tests Stevia-Sweetened Cola in Argentina
Coke announced on Wednesday in a company release that it will sell a cola sweetened with sugar and stevia in Argentina. The new product, Coca-Cola Life, will contain half the calories of a standard Coke.
To Be or Not 2B? Larry T Returns with New Monkfruit-Sweetened Drink Line
Brain-Twist may be all said and done, but Larry Trachtenbroit’s unquenchable thirst for beverage innovation lives on with the launch of 2B, a line of all-natural, aloe-infused and monk fruit-sweetened enhanced waters. 2B is the first beverage line out of Think-It Drink-It, Trachtenbroit’s first beverage venture since the demise of Brain-Twist.
Purity Gone Chicago via Central
Pushing into Midwest DSD for the first time, Purity Organic will be going through high-profile, get-it-done distributor Central Beverage Co.
2013 Summer Fancy Food Show – Beverage Exhibitor List
The 2013 Summer Fancy Food Show begins this Sunday in New York City. The show is North America's largest exhibition for specialty, natural, and gourmet foods and beverages, and BevNET.com will be on hand to report on news and innovation from beverage-related exhibitors at the show.
Review: Kwass’Up
So what is Kwass’up? It’s a drink inspired by kvass, a fermented beverage that is made from rye bread and commonly consumed in Russia. Kwass'up's biggest hurdle -- at least outside of stores that exclusively cater to Russian consumers -- will be education around kvass (What is it? Why do you need it?).
Nestle Waters North America Donates to One Fund Boston
STAMFORD, Conn. — Sunday, June 30 marks the last leg of the One Run for Boston relay, a 3,300-mile relay race where individuals across the country registered to run and…
CarrierDirect and One Stop Critical Launch Latest in Cold Chain Innovation
CHICAGO — CarrierDirect has partnered with One Stop Critical to launch the latest in Cold Chain innovation: the Critical Cube. This new technology provides shippers the ability to move their…
CrossFit Games Championship Contender Joins POWERCOCO Team
LOS ANGELES — POWERCOCO is proud to announce Marcus Hendren 2013 CrossFit Games Championship Contender has joined the PowerCoco team of Athletes. “CrossFit is taking the nation by storm and…
Strand Equity Acquires Minority Stake in Bai Brands
Calling Bai Brands, LLC, a “game-changing company,” Strand Equity Partners yesterday announced the acquisition of a minority ownership stake in the coffeefruit beverage marketer. Headed by marketing and entertainment maven Seth Rodsky and Theodore Schwartz, founder and former chairman of APAC Customer Services, Strand was launched earlier this year with a focus on investment in “emerging and dynamic consumer brands.”