Zico Puts Some ‘Oomph’ Into National Ad Campaign
Under the wing of the Coca Cola Co., its majority stakeholder as of about one year ago, coconut water company Zico has launched a national advertising campaign, according to Ad Week.
Under the wing of the Coca Cola Co., its majority stakeholder as of about one year ago, coconut water company Zico has launched a national advertising campaign, according to Ad Week.
NEW YORK — ITO EN, the world’s leading supplier of loose leaf green tea and ready-to-drink beverages has announced the hiring of Bob Cormier as General Manager-Warehouse Club Channel. With…
LOS ANGELES – ACTIVATE Drinks, a leading innovator of nutrient-enhanced waters and pioneers of the fresh twist cap technology, today announced its partnership with Crescent Beverage Company, a major player…
INDIANAPOLIS — Global packaging leader Closure Systems International (CSI) today announced the introduction of Omni mini XP – the newest, lightest and best-performing closure for carbonated soft drinks and sparkling…
After removing CEO Brian Pitzer on Oct. 29, downsizing its staff and restructuring its business operations, Avitae USA, LLC announced today the hiring of Norman E. Snyder as the company’s new president and CEO.
In its first major step to divest from company-owned bottling operations, The Coca-Cola Co., Inc. today announced that it will sell some of its distribution rights to five independent bottlers. While details of the agreements have not yet been finalized, Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Co., hailed the plan as one that would accelerate “the transformation of our U.S. system in ways that will establish a clear path to achieve our 2020 Vision.”
Enhanced Beverage Company Teams with Natural & Organic Drinks Distributor to Support Continued Northeast Growth LOS ANGELES (PRWEB) April 16, 2013 — ACTIVATE Drinks, a leading innovator of nutrient-enhanced waters…
Ultra-light Omni mini XP Delivers Extra Performance and Extra Protection INDIANAPOLIS–(BUSINESS WIRE)–Global packaging leader Closure Systems International (CSI) today announced the introduction of Omni mini XP – the newest, lightest…
Fourth Annual Touring Rock Music And Lifestyle Festival Launches August 9 In Scranton, PA And Wraps September 15 In Irvine, CA LOS ANGELES, April 16, 2013 /PRNewswire/ — The fourth…
Inspired by “milk tea” drinks that are commonly sold in Asian countries, ITO EN recently launched a two-SKU line of tea latte drinks. While we enjoyed the formulation of each of the two varieties, we feel like the branding and packaging of the Matcha Green Tea flavor will end up drawing stronger consumer appeal than that of its Black Tea counterpart.
Fans invited to tell their stories for a chance to “Be the Next /1” PLANO, Texas–(BUSINESS WIRE)–From an air guitar god and a boxing model to a roller derby queen…
Cremorne, Australia (April 2013)—Estimated to reach $1 billion by 2015,[1] the coconut water market is one of the fastest growing beverage industries in the United States.[2] This growth comes as…
Bottles contain US alpine spring water and Australian flower essences whose acclaim aids with the physical and emotional fatigue issues of traveling such as jet lag, dehydration and poor rest.…
Available at Safeway, H-E-B, Bed Bath & Beyond April 15, 2013 (Ridgewood, NJ) uvé, (say oo-v?y), will be sold in the cold box section of Safeway stores, the all new…