NEW YORK, April 15, 2013 /PRNewswire/ — A little-known Amazonian “Super Leaf” is breaking new ground in the beverage world. Guayusa (pronounced “gwhy-you-sa”) has been brewed by Amazonian hunters as…
Boca Raton, FL (April 15, 2013) – Celsius Holdings, Inc., (Other OTC: CELH) the creator and marketer of Celsius®, the world’s first calorie-burning beverage backed by clinical science, announced today…
Outbreaks, Decontamination Zones and Office Sweeps—Solixir Goes All In on Zombie Trend (CHICAGO, IL)- Solixir, a new all natural functional drink brand, announces the launch of their innovative marketing and…
Looking to challenge the growth and rapid success of Talking Rain's Sparking ICE brand, Coca-Cola has revamped Glaceau Fruitwater, a Vitaminwater line extension that was discontinued a few years ago. Fruitwater is now a zero-calorie, sucralose-sweetened sparkling drink that contains no actual juice. We found the new packaging and formulation to be a great move for the brand, which will likely find traction in mainstream retail.
Continuing its strong popularity with artists, actors and musicians Balance Water has been requested to be the backstage beverage and in the dressing rooms for all the performing artists at…
Three federal legislators released a report on Wednesday that accused energy drink companies of making products that sport inconsistent labels and are marketing highly caffeinated products directly at young people. The report contained several recommendations for the energy drink industry in order to reduce confusion and increase transparency about ingredients, but also came at a time when leading energy drink companies are already moving in that direction.
LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC, announces a new distribution partnership with Odessa, Texas-based Standard Sales Company, L.P., a leading distributor of Anheuser-Busch products…
Hoping to avoid the snares that often bedevil entrepreneurs in the beverage industry, prospective drink makers and recent startups assembled Wednesday at the Greenhouse Loft in Chicago for BevNET’s Beverage School.
A new report on the market for fruit and vegetable juices finds that while dollar sales and consumption of juice drinks has since 2007 remained stagnant, consumers are increasingly embracing new and innovative juice products and flavors - and mainstream retailers are paying attention.
Swift’s new hit single “22” serves as centerpiece in first spot ATLANTA–(BUSINESS WIRE)–As a musician and songwriter, Taylor Swift holds nothing back. From her personal, intimate song lyrics to her…
Bowling Green, Ohio (April 11, 2013) —Phoenix Technologies, a long-time producer of recycled polyethylene terephthalate (rPET), is announcing the launch of LNO™ w resin, a new food-grade, melt-extruded rPET pellet…
In the nearly two years since we first sampled BluePrint products, juice cleanses have become en vogue, high pressure processing is gaining momentum, and countless other brands have entered super…
The concept behind ‘tude is pretty straightforward: take apples, cold press them, put them in a bottle, and give them some shelf life via high pressure processing (HPP). Unlike pasteurized apple juices that often use blends of many different types of apples, ‘tude’s “raw” apple juice is very true to taste. While the branding might confuse some consumers, we really do like the simplicity of what they’ve created.
IRVINE, Calif. — True Drinks, Inc.(TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced…
