News

AQUAhydrate Finalizes Distribution Deals with Kroger, Safeway

AQUAhydrate today announced that it has finalized distribution deals with the nation’s two largest grocery retailers, Kroger and Safeway. The agreements will bring the high alkaline and enhanced water brand into stores owned by the two chains and their subsidiaries in regions across the country.

Beverage School: Social Media, Digital Marketing on a Budget

While companies like PepsiCo and The Coca-Cola Co. are able to devote millions of dollars in resources to develop and enhance a social media presence, most entrepreneurial beverage companies are faced with an extremely limited budget for any kind of marketing or advertising, much less a focused plan of attack online. However, there are some affordable options available to small companies looking to reach the growing number of socially savvy consumers.

Coca-Cola Partners with Celebrity Chef Ingrid Hoffmann

The Cooking Channel star shares authentic Mexican recipes and party tips that will bring families and friends together this holiday ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company and Ingrid Hoffmann are coming together…

New Leaf Identifies New Strategic Initiatives

New Leaf Brands has outlined a series of new cost cutting initiatives and reiterated plans to expand business operations via the acquisition of “brands, distributors and co-packers in our industry,” as part of its restructuring and turnaround efforts. While the company continues to face an upward struggle toward profitability, CEO David Fuselier stated that the company is attempting to reduce supply chain and corporate operating costs, and new strategic partnerships.

Pulse Secures Cabana National Listing for Safeway Inc.

DENVER — The Pulse Beverage Corporation (“Pulse”), makers of PULSE brand of functional beverages and Cabana 100% Natural Lemonade, today announced that it has secured a national listing for Safeway…

Energy Category Growth Slowing

Months of regulatory pounding have begun to take their toll on the energy drink category, as sales growth has begun to slow, although the category does remain one of the most vital in beverage overall.

Vita Coco Continues Partnership With Josh Hamilton

NEW YORK — It may be baseball star Josh Hamilton’s first season with the Los Angeles Angels of Anaheim, but it’s his second with Vita Coco coconut water. Vita Coco,…

Arrowhead Water Sponsors Half Marathon in San Francisco

SAN FRANCISCO — Arrowhead Brand 100% Mountain Spring Water will hydrate runners at the inaugural Transamerica Rock ‘n’ Roll San Francisco Half Marathon as the event’s official bottled water sponsor…

True Drinks Announces New Chairman

IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, is pleased…

Body Armor Gets DPSG Distribution in NJ, NorCal

Body Armor, the brand started by Fuze founder Collins and backed by heavyweight investor and Vitaminwater sales chief Mike Repole, announced yesterday that the nutrient-enhanced "superdrink" will be distributed by the DPSG network in New Jersey and Northern California.