In the wake of the great goat devastation wrought by a Mountain Dew advertisement directed by rapper Tyler, the Creator, for the citrus soda, the media was rife with stories about ways that brands that seek an “urban edge” often fall off that edge into the chasm of unintended consequences.
ATLANTA — The Coca-Cola Foundation — the global philanthropic arm of The Coca-Cola Company — awarded US$36 million in grants to 105 community organizations during the first quarter of 2013.…
In Los Angeles, known as a hub for beverage incubation, the nascent cold-pressed juice category has found a suitable home that’s ripe for new additions.
ALEXANDRIA, Va. — On Wednesday, June 19, 2013, members of the International Bottled Water Association (IBWA), representing bottlers, distributors, and suppliers from across the country participated in IBWA’s June Capitol…
AUSTIN, Texas — Never Hungover™ is currently expanding at a very rapid pace, and to keep up with demand, has launched an ambitious new fundraising campaign using the popular RocketHub…
An ongoing move toward segmentation – the meshing of a product with an occasion – appears to be propelling the sports drink category forward and broadening the field beyond the traditional two-horse race with Gatorade and Powerade. With products that suit any hour of the day and pack a wider range of ingredients, consumers are now seeking sports drinks during times once reserved for water, juice or carbonated soft drinks.
Of the two flavors of Blue Donkey that we sampled (Original and Light), it was this one, Light, that we preferred. That being said, the two varieties aren’t all that different and, despite being named Light, this product really isn’t something that is low in calories (it has 120 per 8 oz. serving).
SALISBURY, N.C. — Cheerwine, the legendary soft drink of the South, today announced the return of the Legendary Giveback™, which culminates in a musical benefit headlined by indie rockers, The…
One of the most impressive elements of New Beverage Showdown 5 was the number of innovative formulations and brand propositions offered by each of the 21 semifinalists. From a first-of-its-kind tea and aloe blend, to a sparkling matcha drink, to a chia-infused kids’ smoothie, the early-stage companies offered up a range of distinct, yet on-trend, products. In the process, the Showdown saw perhaps the best and most competitive field of entrants since its inception.
Co-founders Justin Guilbert and Douglas Riboud -- currently abroad to look at tea operations for their new product line -- confirmed to BevNET that they have begun checking a few new channels for their coconut water, which has grown a huge presence in Whole Foods over the past two years.
LOS ANGELES — Neuro is a new line of great tasting and nutritional drinks designed by entrepreneur and global visionary Diana Jenkins to physically and mentally enhance our daily lives. …
FARMINGTON HILLS, Mich. — Living Essentials, the distributor of 5-hour ENERGY products, is adding a new flavor to its successful line of Extra Strength energy shots. New Sour Apple Extra…
In its annual meeting held on Tuesday, the policy-making arm of the American Medical Association (AMA) voted to endorse a ban on the marketing of energy drinks and shots to people under the age of 18.
A semifinalist in BevNET's New Beverage Showdown 5, Taki Mai is marketed as a “naturally calming” kava supplement. While the coconut-flavored product has a rather polished look and a straightforward and enjoyable taste, we wonder about the marketability of a liquid supplement that is made with a niche ingredient and in a category, relaxation, that -- no pun intended -- appears to be slowing.
