News

Stripped-Down Entrepreneurship

Within the world of small startups, my ideal is the two-person shop, where you get the healthy push and pull of competing viewpoints but still keep the overhead miniscule. And if you look out on the field of entrepreneurial brands, two-person partnerships are legion.

Beverage School: Organic Certification 101

Consumer demand for organic drinks is thriving, and it’s clear that beverage companies are taking notice. However, navigating the process to achieve organic certification can be expensive, complex and time-consuming, particularly for new beverage companies. As such, it is extremely important to understand the sourcing requirements and labeling directives necessary to market an organic product.

Blue Beverage Group Hires Noted Food Scientist to Join Company

(Haverstraw, NY) As an emergent producer of premium private label and branded shelf-stable beverage products, Blue Beverage Group has taken its expertise in creating winning RTD, shelf-stable, low-acid and milk-based…

Nestle Dreyer’s Introduces Frozen Coconut Waters Bars

OAKLAND, Calif., April 2, 2013 /PRNewswire/ — The Edy’s parent brand is launching a line of refreshing frozen snacks under a new brand, Outshine.  The Outshine brand will include Edy’s…

Shadow Beverages Names Former PepsiCo Executive as CMO

Bob Shafer Brings 30 Years CPG Experience to Privately Held Beverage and Snack Company PHOENIX, AZ, April 1, 2013 – Shadow Beverages and Snacks recently appointed Bob Shafer as Chief…

BevNET’s 2013 Functional Beverage Guide is Now Available for Download

Featuring dozens of beverage brands and suppliers from a wide variety of drink categories, BevNET’s 2013 Functional Beverage Guide is an essential resource for beverage manufacturers, suppliers, distributors, and retailers. Download your FREE copy of the guide here.

Double Cola Grows Reward My Thirst Program

Chattanooga, TN – The Double Cola Company is expanding Reward My Thirst, a loyalty rewards program for Double Cola consumers. Originally introduced in October of 2011, Reward My Thirst was…

CRUNK!!! Energy Drink Demonstrates Rapid Expansion

Twinsburg, OH- April 1, 2013 — CRUNK!!! Energy Drink has significantly strengthened its distribution network with the addition of new partners both in the United States and Internationally. The Southeast…

The Experts: Embracing the “Real”

There’s evidence all around us – whether it’s watching someone gush over the sleek design of a new phone and then seek out the perfect hand-carved, petrified-jungle-wood case to put it in or the proliferation of farmers markets in big cities – people are looking for, and need, realness. There is a powerful urge to get in touch with what they believe is a more “real” world and it’s leading us to a place where signs of realness take on greater value.

Kill Cliff Hires Brand Communication Firm Denny, Ink.

Atlanta, Ga. – (March 27, 2013) – Kill Cliff Recovery Drink, today announces the company has tapped Jackson Hole, Wyo.-based communications firm Denny, ink. as its public relations agency of…