POWERCOCO Announces Partnership With Los Angeles Distributor
LOS ANGELES — PowerCoco and Avanzar Sales and Distribution announced a partnership for distribution of the Natural Sports Drink in the Los Angeles market. “POWERCOCO is driven by not only…
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Former Coke Executive to Launch Functional Shot Line
Over-the-counter liquid therapy is ready to explode. At least, that’s what Mary Page Platerink believes. A former executive at the Coca-Cola Co., Inc., Platerink is the founder and CEO of First Aid Shot Therapy (F.A.S.T.). Debuting in Seattle soon, F.A.S.T. has two SKUs — one targeted at pain, like headaches, and another that is supposed to relieve an upset stomach.
Explosion of Consumer Fraud Lawsuits Has Industry on its Heels
Fueled by rising interest on issues regarding health and wellness, and a perfect storm in the legal and political landscape, the U.S. has seen a five-fold increase in the number of class action consumer fraud lawsuits brought against food and beverage companies from 2008 to 2012.
WAT-AAH! Encourages Physical Activity With Summer Marketing Campaign
NEW YORK — WAT-AAH!, one of the fastest growing and most exciting functional bottled water brands in the industry, introduces the “WAT-AAH! Summer Rush Series.” The premium brand targeted towards…
Taste Nirvana Debuts Coconut Water With Thai Chili Extract
LOS ANGELES — Helping people cool off this summer, Taste Nirvana will launch a delicious and zesty Real Coconut Water with Thai Chili Extract in June. Known for creating innovative…
Review: Koa Organic Water
Koa, the first runner-up in BevNET's New Beverage Showdown 5, is marketed as an "organic water" made from 100 percent juice. Wait, what? A water made from juice? Yes, indeed. The company uses a unique and proprietary process to extract and clarify a blend of fruit and vegetable juices to create one of the most innovative water products that we've ever seen.
Child Nutrition Specialist Joins Hydro One Beverages
GREENWOOD, S.C. — Hydro One Premium Beverages is proud to announce that Board Certified Health Coach Carmen Johnson has joined their company as their Child Nutrition Activist. Widely respected as…
Coke Zero Partners With Comedian to Screen Stand-Up Film
ATLANTA — Coke Zero celebrates guys being guys and humorously defends all things male this summer when the brand teams up with comedian Kevin Hart to promote his highly anticipated…
Spring Cleaning
There’s no excuse – it’s time for my annual office cleaning column, where I look around my beverage collection and mine it for insight. This year it will be especially poignant (for me, at least) as in July I’m moving to a new office a few blocks from my present digs. I have to clear out as much as I can before the move, and that makes for sober reflection of the huge collection of beverages I’ve amassed over the course of 21 years in the industry.
Photo Gallery – BevNET Live Summer ’13 Sponsors, Exhibitors, Speakers and Venue
Last week, BevNET Live Summer ’13 turned New York City’s Metropolitan Pavilion into a networking and educational mecca for nearly 600 beverage entrepreneurs, suppliers, retailers, distributors. Below are five photo galleries from the event, each showcasing the range of premium content and opportunities offered to attendees of BevNET Live.
Review: Pure Leaf
Sure, ready-to-drink tea remains a growth category, but the number of brands entering the space or extending current lines is increasing by the day. Crowded shelves makes branding and packaging of critical importance for brands to stand out amongst competing products. And the lack of a polished or innovative look is the most significant problem facing Pure Leaf, a line of iced tea drinks marketed by PepsiCo.
Microbial Control Agent Approved in Canada
PITTSBURGH — LANXESS’ Velcorin microbial control agent has been approved for use in water based non-alcoholic beverages and wine in Canada as of May 23, 2013. The Velcorin product is…
Wegmans Authorizes POWERCOCO
LOS ANGELES — POWERCOCO, a Premium Natural Sports Drink with twice the electrolytes, six times the potassium, a third less sugar, and half the calories and carbs of the leading…
BevNET TV: A Brief Look at the Legal Landscape
Filmed from within the cozy confines of the New Beverage Showdown lounge at BevNET Live Summer '13, we spoke with Justin Prochnow, an attorney with Greenberg Traurig LLP specializing in regulation affecting the beverage industry, who offered up a brief look at some of the most current and pressing legal issues facing beverage brands.