BRUSSELS, Belgium — Larry Fernandes from Ingredion Incorporated has been elected President of the International Stevia Council (ISC). Larry Fernandes is Vice President Global Beverage, General Manager Sweetener & Industrial…
The country's largest supermarket company has formed a strong internal strategy under VP of Natural Foods Mary Ellen Adcock to try to remake itself in the minds of natural and organic consumers as a place where they can go to discover new, on-trend drinks and other products, partnering with L.A. Libations on the beverage end.
John Lenore & Co. – which has distributed Monster for the brand’s entire existence – will no longer carry it as of April 1. The energy drink volume sales leader is moving to a pair of wholesalers affiliated with Anheuser-Busch, including an AB-owned affiliate in the south half of the city and Markstein Beverage Co. in the north.
Officially, Debbie Wildrick, is announcing the start of my consulting practice, http://www.GrowingInnovativeBrands.com. Our mission is helping new and emerging brands maximize their potential. Our services and capabilities are based on…
For the first time since 1997, Pepsi will introduce a new bottle shape next month. The brand will also debut new graphics, according to Ad Age.
IRVINE, Calif. — Over the Hump Mountain Bike Race Series, among the fastest growing mountain bike races in the nation, announced today Audi of America and HDX Hydration Mix will…
GREENWOOD, S.C. — Hydro One Premium Beverages is proud to announce that former NFL player Jamie Dukes has joined the company as Senior VP of Community Relations & Strategic Partnerships.…
CINCINNATI — Fruit2O, the original zero-calorie fruit-flavored water, is kicking off the spring season by introducing two new refreshing flavors: Cucumber Lemon and Watermelon. The new additions expand the Fruit2O…
As one of a handful of companies that pioneered the acai drink category, Sambazon is well aware of the competitive advantages gained from innovating with on-trend ingredients, but perhaps more importantly, how best to package and market new and innovative beverages. The company's strategy aligns mounting consumer demand for healthy and natural drinks with a variety of daypart uses while leaning on Sambazon’s positioning as a marketer of Amazonian “superfoods.”
ATLANTA — Each year talented aspiring artists from across the country come together on AMERICAN IDOL reaching for one dream. Starting today, Coca-Cola wants to give everyone the opportunity to…
Dean Foods is now offering its retail customers in California, Nevada and Hawaii the same delicious-tasting TruMoo chocolate milk, now packed with 25 grams of protein. Consumers are looking for…
Looking to bolster operating efficiency and customer service at the local level, PepsiCo today announced that it will transfer several bottling franchises with two of its largest bottling partners, Pepsi Bottling Ventures LLC (PBV) and the Honickman Group's Pepsi-Cola Bottling Company of New York (PCNY).
SUN VALLEY, Calif. — Roaring Lion energy drink is giving their fans a chance to win the ‘adventure of a lifetime’ to their choice of either the Maldives or Iceland…
DARIEN, Conn. — Flavrz Organic Beverages LLC recently purchased the assets of the number one selling organic drink mix for water – Flavrz Organic Drink Mix. Valli Stavros-Baker, President and…
