Whether launched by ethically-minded consumer groups or opportunistic attorneys looking for a big pay day, lawsuits have become a source of significant concern for beverage companies. As much of the recent litigation revolves around misleading statements in the branding or labeling of a product, beverage marketers need to be keenly aware of the hot-button phrases or words that are often cited in these lawsuits.
They might have been doing well, but some of the best-performing young beverage brands on the market have recently enacted significant changes. From packaging formats to brand identity, these companies altered their approaches and cite the risks they took as key catalysts to growth.
Starbucks purchasing 240-hectare Costa Rican farm to convert to global agronomy research and development center; strengthens climate change mitigation and long-term crop stability program; supports billion-dollar commitment to buying 100…
MiO Energy Gives Fans Unprecedented Access to New EDM Track and the Chance to Star in a Steve Angello & MiO Music Video MIAMI, March 19, 2013 /PRNewswire/ — MiO …
Velcorin® DT Touch and Velcorin® microbial control agent for the next generation of cold sterilization Pittsburgh – March 19, 2013 – Specialty chemicals company LANXESS has developed Velcorin® DT Touch,…
San Francisco/Zurich, March 19th 2013 – PURE SWISS Inc, a Swiss premium mineral water manufacturer has now expanded onto the shelves of Raley’s, a high-quality supermarket chain. The company also…
In this video filmed on-location at Expo West 2013, BevNET CEO John Craven spoke with Honest Tea co-founder and TeaEO Seth Goldman about Honest Splash and why the company chose to launch with an exclusive deal at Target, and how the brand fits into Coke’s bottling and distribution system. Goldman also dished on the response and interest in Honest Fizz from retailers and distributors at the show, and spoke about recent accelerated growth within the company’s core tea line.
ATLANTA — There’s no better time than the fury of NCAA March Madness for Coke Zero to introduce the next iteration of its Enjoy Everything campaign. Titled, “It’s Not Your…
SEATTLE–(BUSINESS WIRE)–Starbucks Coffee Company (NASDAQ: SBUX) today announced that it has appointed Sharon Rothstein as global chief marketing officer. Rothstein was previously senior vice president of marketing at innovative specialty…
Leaning on high-pressure processing (HPP) as a way to bring its super-premium juices to a growing class of health-focused consumers, Suja has quickly emerged as significant player in the rapidly expanding field of raw juice companies.
After 13 years, Fizzy Lizzy founder Liz Morrill and her husband and partner, Aaron, have finally taken an exit, selling the company to venerable New York soda company White Rock Beverage.
NEW YORK — The CLIO Awards, among the world’s most recognized international advertising, design and communications competitions, today announced The Coca-Cola Company as this year’s inaugural Brand Icon Award recipient,…
GREENWOOD, S.C. — Hydro One Premium Beverages is proud to announce University of North Carolina Women’s Soccer Head Coach and National Soccer Hall of Fame Inductee Anson Dorrance has joined…
BOTHELL, Wash. — Essentia Water, innovators of the first bottled functional water brand in the United States, increases its retail presence in grocery and specialty stores as a result of…
