News

Review: Chasing Rabbits

While there’s probably some way to turn Chasing Rabbits into a good-looking brand, it currently lacks any emotion that a consumer might connect to. Both the branding and the execution of the design leave something to be desired, starting with the seemingly random name that is “Chasing Rabbits.”

Coke Launches Powerade Zero Drops

The Coca-Cola Co., Inc. has extended its reach into the rapidly growing world of water enhancers with Powerade Zero Drops, a new line of zero-calorie liquid concentrates. Aimed at on-the-go sports drink consumers, the new products are infused with the same range of electrolytes as its flagship brand.

Appetite Control Drink Available Nationwide at GNC

JACKSONVILLE, Fla., — full core®, a Florida-based beverage company, today announced that its refreshing natural appetite control drink is now available at approximately 4,550 GNC corporate and franchise retail locations…

Chameleon Cold-Brew Coffee Launches Three New Flavors

AUSTIN, Texas — Austin-based Chameleon Cold-Brew proudly announces that it will incorporate three new brews into its product line. In addition to the original Central/South American blend, Chameleon will offer…

Pulse Secures Distribution for Cabana in North Carolina

DENVER — The Pulse Beverage Corporation, makers of PULSE brand of functional beverages and Cabana 100% Natural Lemonade, today announced it has secured distribution into North Carolina through Mims Distributing…

True Drinks Unveils New AquaBall Flavors

IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, unveils AquaBall…

ITO EN Honored at the North American Tea Championship

NEW YORK — ITO EN (North America), INC., the world’s leading purveyor of green tea leaves and tea beverages, is pleased to announce that TEAS’ TEA has been recognized with…

Real Water Brings Alkalized Water to Market

Maintaining its dominance in the “enhanced waters” category, the Real Water brand brings Real Alkalized Water to market shelves. Already a popular part of a healthy lifestyle with celebrities such…

BevNET Live: Brand Identity, Patience Key Profitability

It's rare to see Don Vultaggio, the co-founder of AriZona Beverage Co., out in a public forum, as he was during his appearance on Tuesday during BevNET Live Summer '13 in New York. But he appeared to be in a fine mood, letting his own style, which symbolizes an insightful, unique nature that has carried his company to sustained achievement, wash over the crowd.

Pür Pak Launches All-Natural Active Lifestyle Supplement

Wellness Company Introduces New Line of All-In-One Multivitamin And Mineral Packet LOS ANGELES (June 7, 2013) – Pür Pak, an all-natural revolutionary line of active dietary supplements, is pleased to…

PURE SWISS Expands its Global Presence

San Francisco/Zurich, June 4th 2013 – PURE SWISS AG, a Swiss premium mineral water brand, recently completed distribution agreements and shipped its first orders to three countries: Qatar, Taiwan and…