KEA‘AU, Hawaii — Hawaiian Springs announces its product’s signature teal colored bottles will now be created out of 30% post consumer plastic or rPET plastic (rPET is recycled polyethylene terephthalate) at the company’s plant in Kea‘au, Hawaii. The change cuts Hawaiian Springs use of virgin plastic considerably and requires approximately 15% less energy to produce.
The bottle with its distinctive Hawaiian flowers, will appear the same and continue to be durable and recyclable. What consumers will notice is an update to the Hawaiian Springs bottle labels that will include a “30 percent rPET” symbol and “BPA Free” icon to recognize the new bottles.
“Hawaiian Springs strong commitment to recycling and the move to rPET plastic falls in line with our company’s goals on sustainability,” said Rick Hadley, CEO of Hawaiian Springs. “ The rPET bottles are recycled and manufactured into new products and 95% of the waste from our plant in Kea‘au, which includes paper, cardboard and plastic, is recycled.”
Other label changes call attention to the water’s alkaline qualities and artesian water source located in Kea‘au, Hawaii. In 2011, Hawaiian Springs added its emblem “Preserving Paradise” to the label, which is the company’s conservation initiative, and recently completed
its second collaboration with the Hawaii Plant Extinction Prevention Program (PEPPHI) to replant the critically endangered wild nanu plant (Gardenia brighamii) on Oahu.
In Hawaii, where space is limited and land is valuable, the state passed laws mandating recycling. Each year, the redemption rate for beverage containers in Hawaii closes in on 80 percent per the Hawaii State Department of Health.
About Hawaiian Springs
Hawaiian Springs began bottling its natural, artesian water in 1995 from a single, highly sustainable aquifer at the base of Mauna Loa, the world’s largest volcano, on the Big Island of Hawaii. Each year, hundreds of inches of clean, arctic rain filters naturally through 13,000 feet of lava rock to the Kea‘au aquifer. At the facility on the Big Island of Hawaii, the distinctively shaped bottles of Hawaiian Springs are created then filled directly from the source. One of the finest natural waters available today, Hawaiian Springs delivers a moment of what makes Hawaii special with a fresh, slightly sweet taste. Hawaiian Springs Water was selected “Best of Hawaii 2012” by HAWAII Magazine and best local beverage brand in HONOLULU Magazine’s Reader’s Choice poll for 2012 and 2013. Hawaiian Springs is available throughout the Hawaiian Islands, as well as the U.S. Mainland, Canada and Asia, at leading supermarkets and natural food retailers such as AJ’s Fine Foods, BevMo!, Bristol Farms, Gelson’s Markets, Lucky Supermarkets, Mollie Stone’s, Mother’s Market, New Seasons Markets, SaveMart Supermarkets, Sprouts Farmers Market, Super Supplements, The Fresh Market, Vitamin Cottage Natural Grocers and Whole Foods Market.