NEW YORK — WAT-AAH!, a premium brand of functional bottled water for kids and teens, announces its role as presenting sponsor of the “Songs for a Healthier America” program, produced by Hip Hop Public Health (HHPH), and The Partnership for a Healthier America (PHA) whose Honorary Chair is First Lady Michelle Obama. Continuing its mission to champion kids’ health, WAT-AAH!, as the exclusive beverage partner for the album launch, which uses music and entertainment to encourage healthy eating, drinking and exercise, with the goal of reducing childhood obesity.
“Songs for a Healthier America” is a multi-genre compilation album that will be accompanied by “Instant Recess,” a series of 10-minute videos designed to engage the youth in physical activity. The 19-song album, which can be viewed at http://ahealthieramerica.org/songs, features notable artists including Jordin Sparks, Ashanti, Ariana Grande, Travis Barker, Matisyahu, Ryan Beatty, Doug E Fresh, DMC from iconic rap group RunDMC, an appearance by Dr. OZ and many others, and soon to be released an interlude that highlights WAT-AAH! and the importance of healthy hydration.
“We identified WAT-AAH! as a preferred partner for this initiative, because their emphasis on health and creative approach to encouraging kids to preferentially drink water,” says Dr. Olajide Williams, Chief of Staff of Neurology at Columbia University and Founder of HHPH. “Their experience working within the school systems, wealth of influence and core mission of fighting childhood obesity are all things that make them an ideal organization to collaborate with. We are excited to be working closely with WAT-AAH! to help spread the message about this exciting new program.”
Now in its fifth year in business, WAT-AAH! continues to motivate kids to stay active and healthy through its product offerings as well as marketing campaigns. WAT-AAH!’s line of functional bottled water contains no sugar or sweeteners of any kind and is marketed nationwide, selling in supermarket chains as well as schools. The brand also focuses on key touch points such as music, celebrities, sports and social media to engage its core audience of kids and teens. WAT-AAH!’s most successful event marketing campaign to date is the Move Your Body initiative, featuring the music of Beyonce Knowles, gathering over 600,000 school children annually to commit to the exercise program and express their support of Let’s Move!. This year, WAT-AAH! produced a celebrity filled PSA for the campaign and spearheaded the third year celebration which gathered over 120 Million impressions nationwide.
“At WAT-AAH!, we know that in order to engage kids and create excitement around health, we must speak to them in a way that is not boring or preachy or else they will walk away or shut down. We need to be fun, surprising and always relevant,” says Rose Cameron CEO/founder of WAT-AAH!. “HHPH and PHA have created a program that does just that and we are excited to collaborate and work with them on this effort,” she adds.
“The goal of this campaign is to make the healthy choice the easy choice,” said Drew Nannis of the Partnership for a Healthier America. “WAT-AAH! shares that goal and has continually looked for unique and, more important, fun ways to get kids moving. Their support of the launch of this project is a testament to their continued commitment to helping us end the childhood obesity epidemic.”