IRVINE, Calif. — ChromaDex Corporation® (OTCBB: CDXC) (“ChromaDex” or the “Company”), an innovative natural products company that provides proprietary, science-based solutions and ingredients to the dietary supplement, food & beverage,…
IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced…
PURCHASE, N.Y. — Pepsi is partnering with reigning CMA Entertainer of the Year and Grammy® nominated artist Blake Shelton to kick-off summer 2013 by inviting fans to join Pepsi for…
CHICAGO — To help keep athletes safe and performing at their best during the hot summer months, The Gatorade Company, a division of PepsiCo, has partnered with various U.S. sports…
A recent scientific study has proven that the use of BENEO’s Orafti®Synergy1 (oligofructose-enriched inulin) in infant formula is safe, well-tolerated and demonstrates a prebiotic effect in infants during the first…
LAWRENCEVILLE, N.J. — Gert van Manen, President of iTi Tropicals, Inc. addressed the Foodnews Juice Asia 2013 event Bangkok, Thailand on May 16. Mr. van Manen made the case that…
Heart of Tea recently launched two new varieties -- Lemon and "Victorian," a sweet black tea -- to its line of all-natural, ready to drink bottled teas. While the company has done well to create two great-tasting products, there are a couple hiccups with the each tea, one in terms of formulation and the other in its packaging.
Shaquille O’Neal himself unveiled the new four-flavor Soda Shaq Cream Soda line via his Twitter account today (he has more than 7 million followers, so the word definitely got out); the products carry a suggested $.99 price and come emblazoned with one of eight photos of the big man’s unique facial expressions.
SEATTLE — DRY Soda Co. is pleased to announce its new distribution agreement with Southern Wine and Spirits Nevada. Southern, the country’s leading wine and spirits distributor, known for its…
VERNON HILLS, Ill. — Tetra Pak, the world leader in food processing and packaging solutions, announced the global launch of LightCap 30; a high density polyethylene (HDPE) cap made from…
It’s a given that most beverage entrepreneurs are constrained by limited financial resources, and when it comes to spending a sizable amount of money to establish proof of concept, it’s imperative to look before leaping. So what’s the best way to create the foundation for a successful product launch without breaking the bank? Start small. That’s the advice of Bob Burke, the founder of Natural Products Consulting, and a longtime advisor for beverage industry start-ups.
Earlier this year, Zico introduced a reformulated version of its Latte variety, and our review team decided to take a second look at the flavor. Was there a significant improvement in taste? Read on...
PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J. — Lipton, America’s number one portfolio of teas, is partnering with tastemakers and lifestyle experts on a campaign set to inspire consumers to ‘Feel…
Darifair, the nation’s leading manufacturer of delicious dairy products for over 60 years, has launched a new consumer brand called Darifair Farms, with a new line of frozen, single serve,…
