News

Expo West Debut: Coco Libre Protein

With an eye on growing demand for protein drinks, Maverick Brands has introduced a new protein-infused line to its Coco Libre brand of coconut water products. Coco Libre Protein is a blend of organic coconut water and 20 grams of whey and milk protein isolate. The line comes in four flavors - Chocolate, Vanilla, Coffee and Almond - and is packaged in 11 oz. PET bottles.

Mercy Appoints David Racicot as Chief Executive Officer

March 6, 2013 – New York, New York:  Mercy, the pioneering hangover-prevention beverage company, announces that David Racicot has been appointed as Chief Executive Officer. Launched in 2011, Mercy is…

NEO Launches Organic Energy Drink With Electrolytes

Debuts the First Energy Drink With Electrolytes to Retailers at Expo West 2013 SANTA MONICA, CA – (March 6, 2013) – NEO North America, the company behind enhanced alkaline super…

Mamma Chia Launches New Line of Snacks

It was PepsiCo CEO Indra Nooyi that famously coined the word “drinkify” in reference to the company’s plans to turn some of its snack products into new and innovative beverages. Along the same lines, Nooyi’s CEO counterpart at Mamma Chia, Janie Hoffman, will look to build upon the rapid growth of her brand by – in essence – “snackifying” the company’s line of whole chia seed and juice blends.

FRS Calls Latest Lawsuit “Completely Ludicrous”

Faced with a class-action lawsuit alleging that the company’s ties to disgraced cyclist Lance Armstrong resulted in false advertising, FRS today issued a statement furiously denying the claims and vowing to fight the case.

Download BevNET’s Show Planner for Natural Products Expo West 2013

We're gearing up for New Hope Natural Media’s 33nd annual Natural Products Expo West show held this week at the Anaheim Convention Center in Anaheim, Calif. Co-located with Engredea and Nutracon, Expo West along with its sister show Expo East, are the leading venues to see and sample all-natural and organic products. As always, BevNET.com will be on hand to cover and report on the beverage-related exhibitors at the show – over 150 in total this year.

Review: Z.E.N. Pure Pressed

As new juice cleanse brands continue to emerge, companies are stretching to find niche appeal with varying formulations and marketing messages. Z.E.N. (Zero Effort Nutrition) Pure Pressed, which markets a line of juice cleanses that are packaged as multi-bottle daily regiments, is one such company, and while we found the products enjoyable from a flavor standpoint, the branding needs significant refinement.

AQUAhydrate Launch Logs Two Billion Media Impressions

LOS ANGELES — Actor/producer Mark Wahlberg and entertainment powerhouse Sean “Diddy” Combs have turned the beverage industry upside down with the launch of their newest venture, water brand AQUAhydrate. Kicking…

I AM to Debut New Line at Expo West

NEWTOWN, Pa. — I AM enlightened nutrition will debut its latest line extension, I AM FOCUSED, at Natural Products Expo West this March.  The natural liquid supplement, sold as a…

Search Expands for Miss Cheerwine

SALISBURY, N.C. — Cheerwine, the legendary soft drink of the South, kicks off its third annual search for Miss Cheerwine by expanding to five additional markets this year, making it…

Dethrone Royalty Holdings to Launch Dethrone Beverage

CAVE CREEK, Ariz. — Dethrone Royalty Holdings, Inc. (OTCBB:DRHC) (OTCQB:DRHC), (or “Dethrone”) announced that it will be launching Dethrone Beverage on March 9, 2013 in conjunction with a ribbon cutting…