News

Monster: Fournier Did Not Die From Our Products

Citing a trove of medical research funded by the company, Monster Beverage Corp. today issued a lengthy statement denying responsibility for the death of Anais Fournier, a 14 year-old Maryland girl whose family blamed her death on the consumption of Monster Energy drinks.

Beyond Coconut Water Introduces 8.5 Oz. Can

ANAHEIM, Calif. — When was the last time you could say you purchased a premium product with some change? Well now you can in a world first, Beyond Coconut Water  …

RealBeanz Iced Coffee Agrees With Large Distributor

BROOKLYN, N.Y. — RealBeanz Iced Coffee has announced its largest distributor partnership to date with The Honickman Organization to distribute the iced coffee infused with natural vitamins. Under the agreement,…

FitPro Real Milk Protein Expands Distribution

SARTELL, Minn. — Just a few months after a soft product launch, FitPro Real Milk Protein has secured multi-channel distribution at several leading national retailers. The first all-natural, ready-to-drink (RTD)…

Essentia Water to Unveil 6-Pack at Expo West

BOTHELL, Wash. — Essentia Water, innovators of the first functional bottled water brand in the United States, will unveil its six-pack offerings for its 20-ounce sport top and 1.0 liter…

Expo West Intro: Rob’s Fizz

Rob’s Really Good Beverages will debut Rob’s Fizz, a line of zero-calorie sparkling drinks, at this week’s Natural Products Expo West show in Anaheim, Calif. The new products follow the company’s transition last year to an entirely zero-calorie portfolio of drinks. The three-SKU line is sweetened with a blend of erythritol, monk fruit extract and organic stevia extract.

Metromint Folded into Crystal Geyser

Soma beverage, which has made Metromint for the past several years, is being fully folded into the portfolio of Crystal Geyser, a longstanding spring water company and stablemate in the portfolio of Otsuka Pharmaceutical Co.

Q Drinks to Debut Three New Beverages at Expo West

BROOKLYN, N.Y. — The carbonated crusaders behind Q Tonic, Q Ginger, and Q Kola will be debuting three new sparkling drinks at Expo West: Q Lemon, Q Grapefruit, and Q…

Review: Opreme Energy Drinks

Miami-based Opreme Energy bills itself as a product that was "developed using only the finest ingredients with 50% less sugar than most energy drinks." While we applaud Opreme for using a lower calorie formulation, the brand - like many others in the jam-packed energy category - offers little in terms of true differentiation from competing products.

Red Bull Goes National With New Flavors

SANTA MONICA, Calif. — In the most anticipated category launch since the modern energy drink was introduced to the U.S. in 1997, Red Bull Energy Drink today is rolling out…

Vivaloe Launches Aloe Vera Coconut Flavor

Expands overall distribution to include The Fresh Market, Whole Foods, Sprouts, Food Emporium, Gristedes, and more. RIDGEWOOD, N.J. — “VIVALOE Watermelon is hands down the best aloe drink we’ve had…