News

7UP TEN Impresses McKayla Maroney

New 10-Calorie Soft Drink Wows Olympic Gymnast with Both Great Taste and Low Calories PLANO, Texas–(BUSINESS WIRE)–Double rainbows. A fairy tale wedding. The Mars rover. McKayla was not impressed. It…

Lawsuit: Armstrong Lied, FRS is Liable

It had to happen: there's a class-action lawsuit evolving in U.S. District Court, Central District of California over misleading marketing and advertising practices by functional beverage company FRS over former spokesman Lance Armstrong.

BevNET TV: AQUAhydrate Gets Famous

Attention grocery and convenience store retailers: you may soon find yourself having a face-to-face meeting with the celebrity rapper, actor, and fashion maven known simply as “Diddy.” In short, he wants to sell you water. On Wednesday, Sean “Diddy” Combs and actor/producer Mark Wahlberg took the stage at a recent press conference to officially announce their involvement in enhanced water brand AQUAHydrate and their roles in driving business strategy and retail development of the brand.

Review: Spartos

Spartos is a line of all-natural, protein-infused waters that recently underwent a packaging revamp. As the sports/nutrition beverage category continues to embrace protein as an added ingredient, the company has done a good job with formulation, although it might want to go back and take another shot at improving its labels if the brand is to have a chance at success on the market - which we think it does.

Energizing the Natural Matrix: NEO to Launch Organic Energy Drink

The plan is simple: leverage the brand strength and distribution gains of NEO Water in the natural channel to launch an energy drink where few products currently exist. The execution? It’ll take some time, but the strategy appears to – excuse the expression – hold water.

Review: Boylan’s Shirley Temple

Billed as a seasonal release, Boylan’s Shirley Temple is a great adaptation of the classic “mocktail.” They’ve really hit the nail on the head in terms of flavor, delivering a blend that has a nice dose of cherry flavor and a refreshing lemon lime base. Moreover, it’s a cleanly designed product that is easy to understand and certainly exudes quality.

Physical Therapist Joins Hydro One Beverage Team

GREENWOOD, S.C. — Hydro One Premium Beverages, the makers of a unique line of all-natural functional drinks, is proud to announce that Dr. Braxton A. Cosby has agreed to become…

Steaz Reveals Rebranded Packaging

DOYLESTOWN, Pa. — Steaz, a leading natural beverage company, revealed its entire line of rebranded packaging today. Now all Steaz USDA Organic, Fair Trade Certified energy drinks, iced teas, and…

HONEST Fizz Expands Retail Availability

BETHESDA, Md. — HONEST TEA, the maker of the nation’s top-selling organic bottled teas, as well as HONEST ADE and HONEST KIDS juice drink beverages is building on its initial…