Chi Drinks Extends Range With Five New Products
UK coconut water manufacturer Chi Drinks today announced the launch of 5 new products to their already successful 330ml and 1 litre 100% pure coconut water. The fruit range includes…
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Review: POM Coconut
POM Wonderful entering the coconut water category is sure to get some buzz, and this product was the starting point for our sampling of its three newest flavors. Overall, it's a very solid product in both formulation and packaging.
Red Bull to Launch Limited Edition Camouflage Cans
In a nod of thanks to U.S. military service members and veterans, Red Bull will launch limited-edition camouflage-colored cans to be distributed beginning on Memorial Day and continue to be offered until Labor Day. The 16 oz. cans, which will come in original, Sugar-Free and Total Zero varieties, will be available for sale through military channels and retailers immediately surrounding bases.
OPREME Energy Announces End of Endorsement With DJ Khaled
MIAMI — OPREME Energy, a new Energy Drink introduced to S. Florida, has announced that its endorsement deal with Record producer & executive DJ Khaled has ended. “It was nice…
Back on the East Coast, Sweat Lands at In Zone
Much-maligned in his former job as the CEO of FRS, Carl Sweat has been welcomed with open arms at kids’ beverage outfit In Zone Brands, which recently hired Sweat as its Chief Marketing and Commercial Officer. At In Zone, which markets TummyTickler and Bellywashers beverage brands, Sweat is expected to extend the company’s foray into health and wellness drinks.
ITO EN Hires New Product Development Manager
NEW YORK — ITO EN, the world’s leading supplier of loose leaf green tea and ready-to-drink beverages have announced that Daniel Appleman has joined the team as Product Development Manager.…
Veryfine Launches Single-Serve Juice Brand
CINCINNATI — For the first time since Sunny Delight Beverages Co. (SDBC) acquired Veryfine juices from Kraft Foods Inc. in 2007, Veryfine is launching its first new brand line called…
Pulse Increases California Coverage to 80 Percent Through Six Distributors
DENVER — The Pulse Beverage Corporation, makers of PULSE brand of functional beverages and Cabana™ 100% Natural Lemonade, today announced that it has secured four more distributors in the populous…
Cold Brew Rising
In the rarified world of high-end coffee, there’s a broad discussion of whether the post-Starbucks rise of independent coffee shops and specialty roasts comprises a third wave or fourth wave of coffee culture in the U.S. Regardless of the wave number, however, there’s something gathering out there on the horizon; it’s cold brewed iced coffee, and it’s headed for a store near you, and likely sooner than you think.
Agua Enerviva Adds Former Vitaminwater Executive
Connecticut — Former vitaminwater executive management team members Dr. Carol Dollard and Michael Venuti have announced the addition of another vitaminwater heavy hitter to the Agua Enerviva management team. Gary…
PepsiCo Tests New Flavor-Infusing Fountain Dispenser
Four years after the launch Coca-Cola’s Freestyle, an innovative soda fountain dispenser that allows consumers to create customized drinks, PepsiCo will begin testing “Touch Tower,” a new machine that gives people the ability to add a variety of flavors to a range of its soda brands, according to the Associated Press. News of the test launch was first reported by industry publication Beverage Digest.
SOS Rehydration Offers Athletes Another Option
SAN FRANCISCO — Athletes and active individuals who want to stay hydrated and performing at their peak now have a new rehydration solution comparable to a drinkable IV. SOS is…
AQUAhydrate Announces New Athlete Sponsors
LOS ANGELES — In the wake of a record breaking launch with Sean “Diddy” Combs and Mark Wahlberg garnering over 2.6 Billion impressions, AQUAhydrate has announced a new athlete program, …
Sugar Substitute Market Projected to be Worth $13.7 Billion by 2018
MarketsandMarkets, a market research and consulting firm, projects that by 2018, the global market for sugar substitutes will be worth $13.8 billion. Based on increasing awareness, consumption and demand for low-calorie sweeteners including stevia, sorbitol, tagatose, aspartame, sucralose and xylitol, MarketsandMarkets expects the sugar substitute market to achieve a compound annual growth rate (CAGR) of 4.5 percent over the next five years.