Wave Energy Drink Founder Aims to Revamp Company
CHARLOTTE, N.C. — Tomasello has been the trail blazer for providing the world’s healthier energy drink alternative…Wave Energy Drink! “Since stepping aside in 2011, it’s time to take hold of…
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Reed’s, Inc. Adds Four Flavors to Kombucha Line
LOS ANGELES, Calif. — Reed’s, Inc., maker of the top-selling sodas in natural food stores nationwide, announced today that they have added four new flavors to their new Reed’s Culture…
Mamma Chia Announces New Executive Vice President of Sales and Marketing
BONSALL, Calif. — Mamma Chia, the organic food and beverage company that originated the chia beverage category, announces the addition of Matthew Buckley as its new executive vice president of…
Sambazon Introduces Two New Smoothies
SAN CLEMENTE, Calif. — Sambazon, the pioneer of organic Amazon Superfoods, today announced two additions to its fresh smoothie lineup, Energy Mocha Java and Blended Breakfast. Both smoothies are debuting…
Expo West Debut: Sambazon’s New Smoothies, Cleanse Program
With Natural Products Expo West just over a week away, Sambazon has unveiled two new varieties to its line of organic superfood smoothies and a new line of cleanse products. While Sambazon will debut its Energy Mocha Java and Blended Breakfast smoothies at the upcoming show, the company will hold off on an official launch for Purifying Cleanse, a line of three organic superfood beverages, which is being test marketed exclusively at Costco stores in California and Texas.
Review: Mountain Dew Kickstart
As we reported a couple weeks ago, PepsiCo has launched Mountain Dew Kickstart, a new morning-oriented product that the company markets as a “flavored sparkling juice beverage from concentrate.” Overall,…
New XYIENCE Xenergy + Hydration, + Tea and + Lemonade Beverages Hit Retail Shelves Starting in March 2013
XYIENCE also launches new packaging for its Xenergy energy drink beverages LAS VEGAS (Feb. 27, 2013) —XYIENCE’s new non-carbonated Xenergy + beverages roll out to select retailers starting March 1,…
Expo West Debut: Sneaky Pete’s New Packaging
Sneaky Pete’s has completely overhauled the packaging for its line of oat-based drinks and will debut the new look at the upcoming Natural Products Expo West show. The revamp comes amid growing consumer awareness of oat beverages, a nascent category that – according to one industry expert - appears primed for a breakout year.
KeHE Distributors Announces Staff Additions at New Headquarters
ROMEOVILLE, Ill. — KeHE Distributors today announced key staff additions to its newly established Boulder, Colorado Natural Sales and Marketing headquarters with the appointment of Scott Silverman as Executive Director-Natural…
Muscle Milk Provides $250,000 in Grants to 22 High School Athletic Programs Across the Country
Muscle Milk Athlete Clay Matthews To Provide Grant to Selected Wisconsin High School BENICIA, Calif., Feb. 27, 2013 /PRNewswire/ — CytoSport™, one of the largest sports nutrition companies in the…
BAWLS Guarana Back in New Mexico
February 26, 2013 — The refreshing taste of BAWLS Guarana has returned to New Mexico after and extended period of absence. The beverage manufacturer is happy to announce that BAWLS…
Minta Beverages Debuts “Magically Refreshing” Advertising Campaign in U.S.
LOS ANGELES, CA, Feb 27, 2013 – Minta, a naturally flavored mint soda, is set to unveil its new advertising campaign in North America, launching in March with a high-impact…
KICK Energy Now In All Meijer Grocery Locations
CHICAGO, Illinois, February 26, 2013—KICK Energy Drink, which is imported in the US exclusively by Dolce Beverage Group, LLC., Chicago, Illinois is excited to announce that it will now be…
WAT-AAH! To Showcase Limited Edition Bottle at Expo West, Challenges Attendees to Join the Fight Against Childhood Obesity
NEW YORK, Feb. 26, 2013 — WAT-AAH! will be exhibiting at the Natural Products Expo West 2013 scheduled to take place in Anaheim, California from 3/8-3/10. To mark the brand’s…