WAT-AAH!, a premium brand of functional bottled water for kids and teens partnered with the Steve Nash Foundation for its 6th Annual Showdown in New York City. Continuing its mission to champion kids’ health, WAT-AAH! collaborates once again with Steve Nash and his foundation for this exciting event benefiting children in need of educational, health and motivational support.
The Showdown, an innovative 8-a-side soccer match showcasing celebrity athletes from the NBA and soccer’s best from around the world, is held annually at Sara D. Roosevelt Park in NYC. This year, Steve Nash was joined BY NBA stars Joakim Noah (Chicago Bulls), Baron Davis (New York Knicks) and Soccer’s best including Guiseppi Rossi (Fiorentina) as they faced off head to head showcasing their skills while helping to raise money for the Foundation. Other players include Massimo Ambrosini (AC Milan), Sacha Kliestan (Anderlecht), Marco Belinelli (Chicago Bulls), Oguchi Onyewu (Malaga CF), Emmerson Boyce (Wigan), Stuart Holden (Bolton), Mikel Alonso (Liga Veteran), Sammy Amoebi (Newcastle), Rod Fanni (Olympique de Marseille) And Simone Sandri (Showdown Co-Founder)
Thousands of fans cheered on as Showdown MVP Joakim Noah’s Team USA defeated Steve Nash’s Team Worlds 7-6 .
As part of the “WAT-AAH! Summer Rush Series,” a series of events and social media initiatives aimed to encourage physical and creative activity among youth while educating them about the importance of drinking water, WAT-AAH!’s booth at the Showdown kept fans hydrated while giving them the VIP experience and the chance to win concert tickets through social media engagement and its POP-AAH-SHOT free throw game.
WAT-AAH! will again join Steve Nash and his foundation as they debut the Showdown for the first time in Los Angeles, California on July 14, 2013.
So don’t forget to stay tuned to WAT-AAH!’s Facebook, Twitter and Instagram for recaps of the event, a signed soccer ball giveaway and a chance to win front row ticket to the next Showdown in LA! To join the conversation, simply tweet @wataah with the hashtag #Showdown.
WAT-AAH! is a line of functional water free of sugar, artificial flavor or color of any kind and tastes like pure unadulterated water. Rose Cameron, the CEO and founder, created WAT-AAH! after learning an alarming fact that today’s generation of kids are predicted to have a shorter life expectancy than their parents largely due to childhood obesity. Inspired by her two boys and Cameron’s 20+ years of experience in brand building and developing successful national marketing campaigns for various industries, she and her sons worked together to design WAT-AAH!’s screaming boy logo and its first line of functional products, which entered the market in 2008. Since then, WAT-AAH! has aimed to make water “cool” and contemporary to kids and teens to encourage their consumption. WAT-AAH! is available in major supermarket chains such as Kroger and its banners (Dillons, Fred Meyer, Fry’s, King Soopers, QFC, Ralph’s and Smith’s), Ahold subsidiaries (Stop & Shop, Giant-Landover and Giant-Carlisle), Harris Teeter, Ingles, Hannaford, Big Y, ACME, Shaw’s, Giant Eagle, BI-LO, Albertsons, ShopRite, Food Lion, Whole Foods Markets and many others as well as school districts nationwide.