News

SoBe Launches Marketing Campaign With 3D Street Artist

PURCHASE, N.Y. — SoBe invites fans to explore its latest campaign, “SoBe 3D Worlds of Flavor,” with internationally renowned 3D street artist, Tracy Lee Stum . Starting today in Phoenix,…

AquaBall Signs International Distribution Agreement

IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced…

WAT-AAH! Foundation Announces ‘Move Your Body 2013’

NEW YORK — WAT-AAH! Foundation, an organization founded by WAT-AAH!, a brand of functional bottled water for kids and teens, aimed at improving kids’ health through working with youth focused…

U.S. Bottled Water Sales Totaled $11.8 Billion in 2012

A new report from the International Bottled Water Association (IBWA) states that in 2012, overall consumption of bottled water jumped by 6.2 percent to 9.67 billion gallons, while sales increased by 6.7 percent, totaling $11.8 billion. The statistics were compiled by beverage consulting firm Beverage Marketing Corporation (BMC).

New Leaf Brands Acquires Beverage Network of Maryland

New Leaf Brands, which earlier this year announced plans to expand business operations via strategic acquisitions, has purchased Beverage Network of Maryland, a distributor in the Mid-Atlantic market with 20 brands and over 200 SKUs in its portfolio. New Leaf acquired Beverage Network for $2.9 million in cash and stock, and will retain Morris Stodard as its president.

Review: Go Energy

Go Energy is a new energy drink that attempts to differentiate itself from competing products via the addition of coconut water and resveratrol (a popular anti-aging ingredient). Unfortunately, the product is pretty underwhelming from a flavor and visual perspective.

Boston Consulting/IRI Study: TalkingRain Tops Small Companies in 2012

A new study by The Boston Consulting Group (BCG) and Information Resources, Inc, (IRI) lists TalkingRain as the top performer among small companies ($100 million to $1 billion in retail sales) in 2012. The study, which analyzed 400 CPG manufacturers with annual revenues of at least $100 million, compared public and private CPG companies through dollar sales growth, volume sales growth and market share gains.

BevNET Issues Call for Entries for the First Natural Beverage Guide

BevNET's 2013 Natural Beverage Guide is the beverage industry's largest guide to beverages targeting the natural channel, including juices, teas, bottled waters, CSDs, concentrates, powders, and other natural beverage enhancers. This key resource will be aimed at beverage retailers and distributors who are looking to include additional natural products.