GuS Soda Adds New England DSD Distributors
NEW YORK (January, 2013) – Utmost Brands, Inc., maker of GuS – Grown-up Soda, today announced a partnership with Great State Beverage, Inc. of New Hampshire and Blue Coast Beverages,…
News
Odwalla Redesigns Packaging With Consumers in Mind
With the consumer in mind, Odwalla has redesigned its packaging for the first time in six years. The healthy beverage and bar maker, owned by the Coca-Cola Co., Inc. says it has tried to remove much of the clutter from its bottles and proceeded with a cleaner look and a color-coded system that matches caps with drink segments.
American Beverage Association on DAWN Report: “Don’t Believe the Hype”
Over the last three days, the American Beverage Association (ABA) has published three separate statements countering a recent Drug Abuse Warning Network (DAWN) report which found that the number of emergency room visits involving energy drinks more than doubled from 10,068 in 2007 to 20,783 in 2011. The ABA called the report inaccurate and “more sensational than substantive.”
The Highland Group Named ‘2012 Services Vendor of the Year’ by Vi-Jon Inc.
MIAMI — The Highland Group, a leading global business consulting firm, today announced it has been named “2012 Services Vendor of the Year” by St. Louis-based Vi-Jon, Inc., a leading…
Lawsuit: Red Bull Doesn’t Give You Wings
For all its heroic marketing, Red Bull provides no more energy than a cup of coffee or a caffeine pill, a recent lawsuit argues. Filed Tuesday in U.S. District Court for the Southern District of New York, the lawsuit claims that the energy drink company uses deceptive marketing to justify its premium pricing even though its products offer a strong but not superior boost of energy. The lead plaintiff is Benjamin Careathers of the Bronx, N.Y., who has been drinking Red Bull products since 2002.
UFC Fighter to Appear at XYIENCE’s Expo Booth
LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC, announces that XYIENCE team athlete Krzysztof “The Polish Experiment” Soszy?ski will be appearing XYIENCE’s booth #700 at LA…
Ocean Spray and Tropicana Introduce Chilled Juice Options
LAKEVILLE-MIDDLEBORO, Mass. – After literally creating the juice aisle over 80 years ago, Ocean Spray is taking a detour to the perimeter of the store. Now chilled juice lovers can…
WAT-AAH! Is Committed to the Fight Against Obesity
NEW YORK, Jan. 16, 2013 /PRNewswire/ — In light of recent anti-obesity campaign from Coca-Cola, as well as continued efforts by First Lady Michelle Obama and New York City Mayor…
Solixir Launches Think, A Functional Drink That Enhances Mental Clarity And Focus
EVANSTON, Ill., Jan. 14, 2013 /PRNewswire/ — Solixir, a new, all natural, functional drink brand, announced today the launch of its fourth formula, Think which helps support mental clarity and…
Spartos All-Natural Protein Water Introduces New Packaging
Valencia, CA December 18, 2012 — Spartos all-natural protein waters now have a new look! Spartos has taken feedback from distributors, retailers, and consumers and created brighter packaging which differentiates…
Bolthouse Farms Unveils Innovation Center
New $5 Million Dollar Center Reflects Commitment to Making the Healthier Choice the Easier Choice Through the Development of Breakthrough Fresh Foods, Beverages and Snacks BAKERSFIELD, Calif., Jan. 16, 2013…
XL Energy Launches XL Lime & Lemon Energy
NEW YORK (January 16, 2013) – XL Energy Drink, the vibrant and tasty, lightly carbonated drink, hit the U.S. market in New York in 2006. Today, XL is represented in…
Download BevNET’s 2013 Winter Fancy Food Show Planner
The 2013 Winter Fancy Food Show begins this Sunday in San Francisco. The show is one of the largest for the specialty, natural, and gourmet food and beverage industries. The event will features approximately 50 beverage companies. BevNET.com will be on hand to report on news and innovation from beverage-related exhibitors at the show.
Review: Mr Mo’s Lemonade
Riding the wave of momentum for lemonade drinks and health and wellness products, Mr. Mo's is a new line of organic lemonades. While the beverages are enjoyable from a taste perspective, the branding and packaging of Mr. Mo's leaves something to be desired.