BENICIA, Calif. — CytoSport, one of the largest sports nutrition companies in the United States and parent company to Muscle Milk, announced today that it has launched limited edition bottles featuring the Chicago Cubs, Chicago White Sox, Los Angeles Dodgers and Texas Rangers to celebrate the 2013-14 baseball season. The 14 oz. ready-to-drink bottles are available now at retail outlets in and around their respective markets.
“This is a fun way we can activate these partnerships and allow fans to show their support for their hometown team,” said CytoSport Vice President of Sports Marketing Chris Kildow. “We are a proud supporter of each organization represented on these bottles, and this unique cobranded packaging is a great way we can showcase our support for these partnerships and teams.”
The White Sox and Dodgers bottles are available in Chocolate flavor, the Cubs bottle is available in Cookies N Crème flavor and the Rangers bottle is available in the Vanilla Crème flavor. The commemorative bottles feature the teams’ official logo and colors and are part of larger marketing partnerships that include a variety of product and marketing elements to be activated throughout the season.
About Muscle Milk
Muscle Milk Ready-to-Drink is a protein-enhanced functional beverage that helps promotes workout recovery, lean muscle growth and sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats, vitamins and minerals. CytoSport™, the maker of Muscle Milk, is one of the largest sport nutrition companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk was named Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and Company of the Year by Beverage Forum, presented by Beverage Marketing Corporation and Beverage World.