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HDX Hydration Mix Named Sponsor of Bike Race Series

by Press Release, Mar. 22, 2013 at 11:58 am

IRVINE, Calif. — Over the Hump Mountain Bike Race Series, among the fastest growing mountain bike races in the nation, announced today Audi of America and HDX Hydration Mix will…

Former NFL Player Joins Hydro One Beverages

by Press Release, Mar. 21, 2013 at 11:00 am

GREENWOOD, S.C. — Hydro One Premium Beverages is proud to announce that former NFL player Jamie Dukes has joined the company as Senior VP of Community Relations & Strategic Partnerships.…

Fruit20 Introduces Cucumber Lemon and Watermelon Flavors

by Press Release, Mar. 20, 2013 at 4:42 pm

CINCINNATI — Fruit2O, the original zero-calorie fruit-flavored water, is kicking off the spring season by introducing two new refreshing flavors: Cucumber Lemon and Watermelon. The new additions expand the Fruit2O…

BevNET TV: Sambazon Innovates, Paves Path to Mainstream

by Ray Latif, Mar. 20, 2013 at 3:40 pm

As one of a handful of companies that pioneered the acai drink category, Sambazon is well aware of the competitive advantages gained from innovating with on-trend ingredients, but perhaps more importantly, how best to package and market new and innovative beverages. The company's strategy aligns mounting consumer demand for healthy and natural drinks with a variety of daypart uses while leaning on Sambazon’s positioning as a marketer of Amazonian “superfoods.”

Coca-Cola Announces Marketing Campaign With Carly Rae Jepsen

by Press Release, Mar. 20, 2013 at 2:05 pm

ATLANTA — Each year talented aspiring artists from across the country come together on AMERICAN IDOL reaching for one dream. Starting today, Coca-Cola wants to give everyone the opportunity to…

Dean Foods Launches TruMoo Protein on West Coast

by Press Release, Mar. 20, 2013 at 12:55 pm

Dean Foods is now offering its retail customers in California, Nevada and Hawaii the same delicious-tasting TruMoo chocolate milk, now packed with 25 grams of protein. Consumers are looking for…

PepsiCo, Two Largest Independent Bottlers to Swap Bottling Franchises

by Ray Latif, Mar. 20, 2013 at 12:17 pm

Looking to bolster operating efficiency and customer service at the local level, PepsiCo today announced that it will transfer several bottling franchises with two of its largest bottling partners, Pepsi Bottling Ventures LLC (PBV) and the Honickman Group's Pepsi-Cola Bottling Company of New York (PCNY).

Roaring Lion Launches ‘Music Madness’ Contest

by Press Release, Mar. 20, 2013 at 11:43 am

SUN VALLEY, Calif. — Roaring Lion energy drink is giving their fans a chance to win the ‘adventure of a lifetime’ to their choice of either the Maldives or Iceland…

Flavrz Organic Drink Mix Announces New Owner

by Press Release, Mar. 20, 2013 at 11:29 am

DARIEN, Conn. — Flavrz Organic Beverages LLC recently purchased the assets of the number one selling organic drink mix for water – Flavrz Organic Drink Mix. Valli Stavros-Baker, President and…

Beverage School: Common Words That Can Cause a Legal Issue

by Ray Latif, Mar. 20, 2013 at 9:26 am

Whether launched by ethically-minded consumer groups or opportunistic attorneys looking for a big pay day, lawsuits have become a source of significant concern for beverage companies. As much of the recent litigation revolves around misleading statements in the branding or labeling of a product, beverage marketers need to be keenly aware of the hot-button phrases or words that are often cited in these lawsuits.

Revival By Rebranding

by Max Rothman, Mar. 19, 2013 at 3:24 pm

They might have been doing well, but some of the best-performing young beverage brands on the market have recently enacted significant changes. From packaging formats to brand identity, these companies altered their approaches and cite the risks they took as key catalysts to growth.