PURE SWISS Lands in Raley’s
San Francisco/Zurich, March 19th 2013 – PURE SWISS Inc, a Swiss premium mineral water manufacturer has now expanded onto the shelves of Raley’s, a high-quality supermarket chain. The company also…
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BevNET TV: Catching Up with Seth Goldman of Honest Tea
In this video filmed on-location at Expo West 2013, BevNET CEO John Craven spoke with Honest Tea co-founder and TeaEO Seth Goldman about Honest Splash and why the company chose to launch with an exclusive deal at Target, and how the brand fits into Coke’s bottling and distribution system. Goldman also dished on the response and interest in Honest Fizz from retailers and distributors at the show, and spoke about recent accelerated growth within the company’s core tea line.
Coke Zero Debuts Integrated Marketing Campaign During NCAA Tournament
ATLANTA — There’s no better time than the fury of NCAA March Madness for Coke Zero to introduce the next iteration of its Enjoy Everything campaign. Titled, “It’s Not Your…
Starbucks Names Sharon Rothstein Global Chief Marketing Officer
SEATTLE–(BUSINESS WIRE)–Starbucks Coffee Company (NASDAQ: SBUX) today announced that it has appointed Sharon Rothstein as global chief marketing officer. Rothstein was previously senior vice president of marketing at innovative specialty…
BevNET TV: Discussing Suja, HPP at Expo West
Leaning on high-pressure processing (HPP) as a way to bring its super-premium juices to a growing class of health-focused consumers, Suja has quickly emerged as significant player in the rapidly expanding field of raw juice companies.
White Rock Buys Fizzy Lizzy
After 13 years, Fizzy Lizzy founder Liz Morrill and her husband and partner, Aaron, have finally taken an exit, selling the company to venerable New York soda company White Rock Beverage.
The Coca-Cola Company to Receive ‘Brand Icon’ Award
NEW YORK — The CLIO Awards, among the world’s most recognized international advertising, design and communications competitions, today announced The Coca-Cola Company as this year’s inaugural Brand Icon Award recipient,…
NCAA Hall of Fame Soccer Coach Joins Hydro One Beverage Team
GREENWOOD, S.C. — Hydro One Premium Beverages is proud to announce University of North Carolina Women’s Soccer Head Coach and National Soccer Hall of Fame Inductee Anson Dorrance has joined…
Essentia Water Increases Retail Presence
BOTHELL, Wash. — Essentia Water, innovators of the first bottled functional water brand in the United States, increases its retail presence in grocery and specialty stores as a result of…
Keep America Beautiful and Dr Pepper Snapple Group Announce Partnership on Recycling Initiative
STAMFORD, Conn. — Keep America Beautiful (KAB) and Dr Pepper Snapple Group (DPS) today announced a partnership agreement focusing on increasing recycling in city, regional and state public parks across…
BevNET TV: Zevia Launches Glass Bottles at Expo West
Aiming to increase its retail presence via a second packaging option, Zevia debuted 12 oz. glass bottles in 4-packs at Natural Products Expo West, which recently concluded in Anaheim, Calif.
Photo Gallery – New Beverages, Brand Revamps at Expo West 2013
From unique formulations and ingredients to novel and distinctive packaging, Natural Products Expo West has long been a trade show defined by innovation. To that end, natural beverage marketers often view Expo West as a critical springboard for new product introductions, as well as an opportunity for some companies to showcase brand revamps, and in some cases, relaunches.
Early Registration Discount for Beverage School Chicago Ends TODAY!
Beverage School Chicago, a unique event designed for launch-focused beverage entrepreneurs, is less than four weeks away. The event will enable participants to get an early understanding of the most important issues in the business with insights from veteran beverage entrepreneurs, executives, suppliers, and other experts. If you haven’t already registered, this is a friendly reminder that today is the final day to take advantage of our early registration discount.
Arrowhead Water Named Sponsor of ASICS LA Marathon
LOS ANGELES — Arrowhead Brand 100% Mountain Spring Water is proud to announce its new premier sponsorship of the renowned ASICS LA Marathon, one of the largest organized road races…