Cuipo Water Now Available at Mother’s Market & Kitchen
NEWPORT BEACH, Calif. – January 9, 2013 – Cuipo Water’s 500ml and 1000ml water bottles are now available at one of Southern California’s most venerable natural and organic food chains,…
News
Roaring Lion Launches New Website
LOS ANGELES – Roaring Lion energy drink is proud to announce the launch of their new website, www.RoaringLion.com. The new site will serve as a hub for fans, consumers &…
MiO Scores First-Ever Super Bowl Ad
GLENVIEW, Ill., Jan. 9, 2013 /PRNewswire/ — Today Kraft announced that MiO, pioneer of the fast-growing liquid water enhancer category, will debut a new 30-second commercial during the third quarter…
JAMA Backtracks on Claim That FDA Does Not Regulate Energy Drinks
The Journal of the American Medical Association (JAMA) has reversed a published claim that energy drinks are not regulated by the U.S. Food and Drug Administration (FDA). The change came shortly after BevNET contacted the organization to inquire about the validity of the claim.
Press Clips: MiO Gets Super Bowl Spot; Sweetened Drinks Linked to Depression; NYTimes Explains Oddity of Beyonce’s Pepsi Deal
Kraft Foods Group is backing its faith in MiO, the liquid water enhancer, by placing a 30-second advertisement of the brand in the third quarter of the Super Bowl, according to Ad Age.
Body Armor Gets Punchy — And Aggressive
Mistakes have been made, but they're acceptable. So is spending a lot of money to spend a brand. At least, that's the assessment of Mike Repole, the chairman of Body Armor, who earlier today revealed that he and company founder Lance Collins, along with other investors, are willing to spend approximately $50 million over a 4-5 year period in marketing and building their year-old brand of "superdrink."
Bebida Beverage Co. Adds Distribution Partner Petromark
STATESVILLE, N.C., Jan. 9, 2013 /PRNewswire/ — Bebida Beverage Company (OTC markets: BBDA) (BeBevCo), a developer, manufacturer and marketer of liquid relaxation and energy products, announced today that Petromark, based…
BevNET is Now Accepting Listings for the 2013 Functional Beverage Guide
BevNET is now accepting listings for the 2013 Functional Beverage Guide. To be published as a special section in the March issue of BevNET Magazine, the Functional Beverage Guide will feature functional beverage brands and their suppliers. Listed alphabetically, beverage brands will be tagged with functional attributes (i.e. energy, relaxation). Brands will be indexed according to function at the start of the guide.
Chemi Nutra Receives FDA GRAS for AlphaSize A-GPC
White Bear Lake, MN – Chemi Nutra is a recognized global leader in the manufacture of Alpha-Glyceryl Phosphoryl Choline (A-GPC). The FDA has issued an agency response letter stating the…
Review: Life Juice
Life Juice is a new line of cold-pressed, high pressure processed juices. The products are packaged and sold direct-to-consumer in individual bottles, as well as in one- or multi-day juice cleanse regimens. With new juice cleanse products continue to pop up everyday, it might be difficult for some brands to stand out in the category. However, we feel like Life Juice has done well to stand out from the pack in both formulation and packaging.
Bulletproof Energy Teams With Fisher House to Aid Veterans
RANCHO CORDOVA, CA–(Marketwire – Jan 9, 2013) – Bulletproof Brands, Inc., the maker of Bulletproof Energy Drinks, is proud to announce our partnership with Fisher House Foundation. Bulletproof Energy Drinks…
Zephyrhills and Crystal Springs Educate Florida’s Students
CRYSTAL SPRINGS, Fla., Jan. 9, 2013 /PRNewswire/ — Zephyrhills Brand 100% Natural Spring Water is going straight to the source to bring quality environmental education on the road. Today, the…
Honest Tea: Honest Fizz Headed for Whole Foods
It's a Whole Foods exclusive for a while, natch. According to the company's Twitter account, it is releasing the four-flavor line in "Austin, SA, Houston, Dallas, New Orleans and beyond." The flavors for Honest Fizz, which will be available in 12 oz. cans and 6-packs, include Root Beer, Lemon "Limey", Orange Pop, and (perhaps in tribute to Yale School of Management-based co-founder Barry Nalebuff?) cherry-flavored "Professor Fizz."
Mix1: Yeah, We’re Done
The nutritional and performance shake company, which was 69 percent Hershey-owned, "has decided to immediately cease operations and dissolve," noted a brief press release sent to BevNET. The reasons? A competitive category requiring further investment to make the company work.