CENTER VALLEY, Pa. — The Patriot League has announced a new corporate partnership with Rockin’ Refuel, a complete line of protein milk beverages made by Shamrock Farms. Rockin’ Refuel will be designated as “The Official Recovery Beverage of The Patriot League Championships” and will receive the rights to use the League marks in advertising and promotional purposes at its retail partners. In addition, it will receive onsite marketing at Patriot League Championships and integration into the League’s social media platform. As part of the new agreement, negotiated by the League’s multimedia rights holder Nelligan Sports Marketing, Inc. (NSM), Rockin’ Refuel will be the presenting sponsor of the Patriot League Men and Women’s Lacrosse Championships taking place on April 26 (semifinals) and 28 (championship). Along with brand visibility leading up to and during the event, Rockin Refuel samples and coupons will be distributed to fans and student-athletes in attendance.
“The Patriot League is pleased to welcome Rockin’ Refuel to our corporate partner family,” stated Carolyn Schlie-Femovich, Executive Director of the Patriot League. “The depth and quality of our student-athletes is well known, and we are excited about a working with a company who recognizes the long-term value of marketing to our constituency on a year-round basis.
“We are proud to be affiliated with the Patriot League and its member institutions” stated Blake Atkinson, Brand Manager of Rockin’ Refuel. “Rockin’ Refuel provides athletes with a better-for-you protein beverage made with real milk and we look forward to interacting with fans and student-athletes throughout the year to educate and promote the benefits of proper nutrition as part of their ongoing strength and training programs.”
Mark Donley, Sr. Vice President at NSM added, “The Patriot League partnership will provide Rockin’ Refuel a unique and effective 12-month platform to market to college sports fans, students, and student-athletes of elite athletic programs throughout a core region for the brand. It will combine on-site engagement with brand visibility in all available mediums with the League.”
Shamrock Farms, one of the largest family-owned dairies in the country, manufactures the brands Rockin’ Refuel, protein-fortified flavored milk and Shamrock Farms Mmmmilk, which can be found in all 22,000 SUBWAY Restaurants nationwide. Headquartered in Phoenix, Shamrock Farms has its own farm hosting a herd of more than 10,000 cows, and was founded in 1922 in Tucson, Arizona. For more information, visit www.rockinrefuel.com or go to Facebook/Rockin Refuel or @RockinRefuel.
The Patriot League is in its third decade of academic and athletic achievement. The Patriot League continually demonstrates that student-athletes can excel at both academics and athletics without sacrificing its high standards. The Patriot League’s athletic success is achieved while its member institutions remain committed to its founding principle of admitting and graduating student-athletes that are academically representative of their class. Participation in athletics at Patriot League institutions is viewed as an important component of a well-rounded education. Full League members include American, Army, Bucknell, Colgate, Holy Cross, Lafayette, Lehigh and Navy. Associate members include Fordham and Georgetown in football and Massachusetts Institute of Technology in women’s rowing. Boston University and Loyola University Maryland join the Patriot League as full members in July 2013. These member institutions are among the oldest and most prestigious in the nation.
NSM provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through its corporate relationships. NSM’s high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented. In addition to the University of the Incarnate Word, NSM represents some of the elite college properties in the country, including the Patriot League, Brown University, Bucknell University, University of California Santa Barbara, Cal State Bakersfield, Cal Poly, Cleveland State University, Colorado State University, Fairfield University, Florida Atlantic University, Indiana State University, Indiana University-Purdue University Fort Wayne, University of Louisville, Long Beach State, Marquette University, University of Massachusetts, Middle Tennessee State University, Missouri State University, Monmouth University, University of Nebraska Omaha, Northern Kentucky University, University of Pennsylvania, Princeton University, Providence College, Sacramento State, Seton Hall University, University of Texas at San Antonio, UT Arlington, Texas State University, University of Wisconsin-Green Bay, and the Penn Relays.