XYIENCE Renews Endorsement Deals With Five Athletes, Ambassadors
The fastest growing energy drink brand also continues to be the official energy drink of the UFC LAS VEGAS (Feb. 21, 2013) – XYIENCE Xenergy, the official energy drink of…
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Lipton Iced Tea Named Title Sponsor Of Historic 2013 Bowling’s U.S. Open
Title Sponsorship of Preeminent Bowling Tournament Will Include In-Event Branding, Prominent Brand Exposure During Tournament and On-Site Sampling ARLINGTON, Texas, Feb. 21, 2013 /PRNewswire/ –– The Bowling Proprietors’ Association of…
ZUN Reinvents Itself as ZUN POP
Denver, CO (February 21, 2013) – Fuzzee Bee Beverage Company, the makers of ZUN® energy drink have decided to evolve the ever growing, popular brand into an all-natural, low calorie,…
POM Wonderful Hits Beverage Sales Records
Company’s overall juice sales up 30 percent in 2012; 8 oz. bottle now fastest-selling, single-serve premium refrigerated juice LOS ANGELES (February 2013) – POM Wonderful posted record annual sales in…
Honest Tea Looks to Make a Splash With New Kids Line
Extending its reach in the kids’ beverage category, Honest Tea has introduced Honest Splash, a new line of 70-calorie juice drinks. In a statement, Honest Tea called the products an “evolution of the Honest Kids brand” that is designed for older children. Honest Splash will be sold exclusively at Target from mid-March until the end of June, when the drinks will roll out to other retailers.
True Drinks, Inc. Announces New Distributor Partnerships
IRVINE, CA–(Marketwire – February 20, 2013) – True Drinks, Inc. (OTCQB: BAZID), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on…
Pulse Successfully Completes Initial Commercial Production of Its PULSE Brand of Functional Beverages
DENVER, CO–(Marketwire – Feb 20, 2013) – The Pulse Beverage Corporation (OTCQB: PLSB) (“Pulse”), makers of Cabana™ 100% Natural Lemonade today announced the completion of its initial commercial production of…
Beverage Industry Seeks Delay in Enforcement of NYC Soda Ban
Opponents of New York City's impending ban on large format sugary drinks appeared in court today in hopes of delaying its enforcement until a lawsuit filed against the city is settled. Beverage marketers and retailers attempted to persuade Manhattan state Supreme Court Justice Milton Tingling that if ban does go into effect as planned, companies risk losing sales if the ban is ultimately deemed unlawful.
ITO EN Serves As Supplier Alliance Partner of Whole Planet Foundation
NEW YORK — ITO EN, the world’s leading supplier of loose leaf and makers of the award-winning bottled green tea, TEAS’ TEA, will mark its sixth year as a Supplier…
Sensient Technologies Corp. Announces New Corporate Director of Quality and Product Safety
MILWAUKEE — Sensient Technologies Corporation (NYSE: SXT) today announced that it has promoted Mark Goldschmidt to the position of Corporate Director of Quality and Product Safety. Mr. Goldschmidt joined the…
Sunrich Naturals to Debut New SoL Packaging at Expo West
HOPE, Minn. — Sunrich Naturals, a leading producer of non-dairy, shelf stable beverages, will debut new packaging for its SoL Sunflower Beverage line at Natural Products Industry Expo West, taking…
Review: Novo
Novo is a new line of organic sports drinks made with a blend of coconut water, grape juice concentrate, and electrolytes. While the packaging and positioning of the product are not the typical approach for sports drink brands, Novo is definitely off to a good start.
Arrowhead Water Unveils Recycling Video
STAMFORD, Conn. — Arrowhead Brand 100% Mountain Spring Water, the brand that introduced its new .5L ReBorn bottle made with 50% recycled plastic (rPET) and launched its “Recycling is a…
Philanthropic Coca-Cola Veteran to Retire
ATLANTA — The Coca-Cola Company today announced Senior Vice President of Global Community Connections and Chair of The Coca-Cola Foundation, Ingrid Saunders Jones, will retire after 30 years of distinguished…