Coca-Cola’s Super Bowl Ad Exceeds Projections
ATLANTA — While the team from Baltimore took home the championship Sunday night, a cast of Showgirls raced to a victory of their own. They bested their desert rivals, the…
News
West Coast Chill Signs With Northern California Distributor
IRVINE, Calif. — West Coast Chill Pure Energy, The Natural Evolution of Energy Drinks, which contains NO SUGAR, NO CAFFEINE, and NO ARTIFICIAL SWEETENERS and which is also available in…
Diet Coke and Actress Minka Kelly Launch ‘The Heart Truth’ Campaign
ATLANTA — Showing your heart is always on-trend. That’s why Diet Coke and actress Minka Kelly are blending fashionable style and the power of expression to support The Heart Truth …
Missouri Physician Creates Drink That Relieves Cramps
LEE’S SUMMIT, Mo. –– Dr. Herbert E. Dempsey announced no matter what your age, effective and reliable muscle cramp care is an important health care need. Do you awaken in…
Coke Zero Creates Limited-Edition Can to Celebrate the Baltimore Ravens
BALTIMORE — Coke Zero is offering a special toast to celebrate the 2012 World Champion Baltimore Ravens with the release of a limited-edition commemorative can. The specially-designed, collectible cans, proudly…
Cow Wow Aims to Get Milk into Daily Diets
LOS ANGELES — While dairy farmers may be concerned about the increase in milk prices, the USDA still recommends three daily servings of milk or milk products to maintain a…
Sparkling ICE Launches Two New Flavors
SEATTLE — Sparkling ICE, part of the TalkingRain portfolio of beverages, is proud to announce the launch of two new flavors: Crisp Apple and Peach Nectarine. Created to meet consumer…
Lipton Launches Its First Ever Global Photo Contest With Liptagram
Iconic Tea Brand Challenges Tea Lovers to Use Popular Instagram Platform to Connect and Share Feel-Good Moments ENGLEWOOD CLIFFS, N.J., Feb. 4, 2013 /PRNewswire-USNewswire/ — Lipton®, America’s favorite tea brand,…
Vita Coco Shuffles Marketing Team, Plans to Head West
Jane Prior, who joined the coconut water company in 2010 as director of consumer marketing, has been promoted to vice president of marketing for the U.S. Prior moves into the role vacated by Jeff Rubenstein, who is now the vice president of global strategy for Vita Coco, working from Miami. Rubenstein will work closely with CEO Michael Kirban on the company's endeavors in Europe and Asia.
Federal Legislators Respond to Critical Energy Drink Reports
In case the Food and Drug Administration (FDA) wasn’t paying attention, Sens. Richard Durbin (D-IL) and Richard Blumenthal (D-CT), and Rep. Ed Markey (D-MA) sent a letter to the agency highlighting recent reports that emphasize the downsides of energy drinks.
Packaged Facts: Sales of Energy Drinks and Shots Soar From 2008 to 2012
ROCKVILLE, Md. — While the energy drinks and shots market may be a small component of the non-alcoholic beverage industry, it has defied the odds by remaining one of the…
Review: Coco Cafe’s New Flavors
When the original Coco Cafe variety came out, we knew that we were witnessing something that could take the RTD coffee category by storm. The product was simple in flavor, but super timely and innovative in its use of coconut water. However, there was a big question mark: how would they add additional flavors to the line? The answer is finally here as the brand recently introduced Mocha and Vanilla varieties, one of which garnered a rare five-star rating...
Pepsi Unveils First Crowdsourced Super Bowl Halftime Intro
PURCHASE, N.Y. — Pepsi unveiled the first-ever crowd-sourced Super Bowl XLVII Halftime Show introduction, which starred hundreds of real fans from around the country by using a unique editing technique…
XYIENCE Hosts Public Appearances of UFC Fighter
LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC, announces that XYIENCE team athlete and former UFC welterweight champion, Matt “The Terror” Serra will sign autographs for…