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Minute Maid Introduces Four Light Juices

by Press Release, Jan. 29, 2013 at 10:05 am

HOUSTON — Minute Maid has once again proven it knows how to deliver great-tasting, reduced-calorie refreshment! Starting this week, four all-new light juice drinks will begin hitting store shelves just…

Taylor Swift To Become New Face of Diet Coke

by Ray Latif, Jan. 29, 2013 at 9:46 am

The Coca-Cola Co. Inc. announced yesterday that it has signed pop country singer Taylor Swift to a long-term endorsement deal for its Diet Coke brand. The deal will make Swift the centerpiece of Diet Coke's "Stay Extraordinary" campaign and "will be integrated into all key marketing efforts for the brand," including TV, print and digital advertising, according to the company.

AriZona Offers Five Flavors in Sleek Cans

by Press Release, Jan. 29, 2013 at 9:42 am

BROOMFIELD, Colo., Jan. 28, 2013 /PRNewswire/ — AriZona’s storied history of offering premium teas and beverages in unique packaging continues with the release of some of its most popular flavors…

True Drinks Reaches Agreement With Texan Co-Packer

by Press Release, Jan. 29, 2013 at 9:37 am

IRVINE, CA–(Marketwire – January 29, 2013) – True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary,…

Taste Nirvana’s Coconut Water Wins Best New Product Award

by Press Release, Jan. 29, 2013 at 8:43 am

LOS ANGELES – Taste Nirvana, today announced its Real Coconut Water in its large bottle packaging, was awarded a 2013 Better Homes and Gardens Best New Product Award in the…

Amcor Rigid Plastics Announces Major Expansion of Bottle Manufacturing Operations in Orlando, Fla.

by Max Rothman, Jan. 28, 2013 at 6:03 pm

$20 Million Investment Allows Amcor to Meet Growing Market Demand for Beverage and Pharmaceutical Packaging ORLANDO, Fla., January 24, 2013 – Amcor Rigid Plastics, the world’s leading producer of rigid…

FTC: POM Wonderful Made Deceptive Claims in 36 Ads and Promotional Materials

by Jeffrey Klineman, Jan. 28, 2013 at 2:38 pm

FTC Commissioners recently ruled against POM Wonderful on a variety of claims made in advertisements and on the company's web site that the company's pomegranate juice products could treat, prevent, or reduce the risk of heart disease, prostate cancer, and erectile dysfunction.

Beverage School: Awards that are Meeting The Millennial Opportunity

by Max Rothman, Jan. 28, 2013 at 2:23 pm

For many companies, monitoring trends with the darn kids these days is a futile effort. For others, like the winners of the 2012 Cass Awards, it’s a significant marketing opportunity. While Red Bull and Budweiser were the only two Cass Award winners from the beverage industry, the awards identify several other successful, millennial-based marketing ploys as discussed by Nick Shore, MTV’s SVP, at BevNET Live Winter 2012.

Sustamine Now Found in Champion Invigorate Sports Drink

by Press Release, Jan. 28, 2013 at 1:53 pm

Kyowa Hakko ingredient works on multiple levels for re-hydration and energy support. Athletes get the energy-boosting and powerful antioxidants from Invigorate and the re-hydration and muscle recovery benefits from Sustamine.…

BevNET’s 2013 Supplier and Services Guide is Now Available

by BevNET.com Staff, Jan. 28, 2013 at 1:50 pm

Looking for a co-packer or ingredient supplier? Need advice on a new distribution strategy? Think your brand could use a packaging refresh? BevNET's 2013 Supplier & Services Guide is the place to start. The guide is designed to help beverage marketers and manufacturers find the resources they need to formulate, design, package, produce, market, and distribute their product.