Reed’s, Inc. Announces New Distribution Partnership for Chicago
New Distribution Agreement Opens Up More Presence for Reed’s & Virgil’s Brands to the 3rd Largest City in the US LOS ANGELES, CA–(Marketwire – Nov 5, 2012) – Reed’s, Inc.…
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San Francisco City Attorney Files Inquiry with Monster Beverage
And the hits just keep on coming for Monster Beverage. The energy drink giant is facing new scrutiny about the safety of its products, this time from the city attorney in San Francisco. In a letter sent to the company on Wednesday, Dennis J. Herrera alleged that Monster's marketing campaigns have led to “unsafe and irresponsible consumption of its products,” and asked Monster to substantiate its claims that consuming large amounts of its highly caffeinated drinks is safe for consumers.
Evergreen Packaging Unveils Winning Project Carton Design at Pack Expo
MEMPHIS, TN (Oct. 30, 2012) – During the final event of Project Carton: The Carton Design Competition, Evergreen Packaging representatives and industry experts unveiled the winning carton design at this…
Nestle Waters North America Donates First Half-Million Bottles of Water to Hurricane Sandy Victims
AmeriCares and The American Red Cross distribute bottled water donations to East Coast residents affected by storm STAMFORD, Conn., Nov. 1, 2012 /PRNewswire/ — As of this morning, Nestle Waters…
Review: Tea Of A Kind
Tea of a Kind is a new line of teas equipped with a patented cap-activated closure called “Gizmo." When twisted, the pressurized bottle cap forces ingredients - brewed tea, natural flavors, and antioxidants - into a bottle of water, which makes shaking generally unnecessary. While we like the innovative technology, we did experience some significant problems with the cap. Moreover, the branding and packaging of the product definitely needs some work.
Consumer Perception of Energy Drinks Plummets
Amid the recent wave of negative publicity surrounding energy drinks, and the ire of some elected leaders calling for greater oversight and regulation of the category, consumer perception of the top energy drink brands has fallen to its lowest level since 2009, according to consumer research firm YouGov.
Coca-Cola Supports Disaster Relief and Recovery in Wake of Hurricane Sandy
The Coca-Cola Foundation Pledges $1MM to Disaster Relief Efforts Across the Northeast ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company has a long-standing history of supporting communities in their time of need. As the…
WILD Showcasing at SupplySide West 2012
WILD Booth #20061 Presents Newest Flavor & Ingredient Capabilities Erlanger, KY (November 1, 2012) – WILD Flavors, Inc. (WILD) is exhibiting at the SupplySide West Show in Las Vegas, November…
Poland Spring 100% Natural Spring Water Returns to the ING New York City Marathon with Pro Marathoner Josh Cox in Support of Children’s Charity
NEW YORK, Nov. 1, 2012 /PRNewswire/ — Poland Spring® Brand 100% Natural Spring Water is a proud sponsor of the renowned 2012 ING New York City Marathon, New York Road…
Review: Orgain – New Formulation/Packaging
Orgain recently launched a new formulation and packaging for its line of organic meal replacement shakes. Now filled in 11 oz. Tetra Paks with a resealable “Dreamcap” top, Orgain is placing more emphasis on its high protein content, which along with an updated blend of vitamins, vegetables, fruit, DHA, soy and dairy, and mix of sweeteners, make for an overall upgrade and step in the right direction for the brand.
Pepsi to Add Pop to THE X FACTOR Grand Prize
Pepsi Prize Enhancement Will Feature Show’s Winner in a Pepsi Commercial on Music’s Biggest Night®, the 55th Annual GRAMMY Awards® PURCHASE, N.Y., Nov. 1, 2012 /PRNewswire/ — Pepsi announced an…
Endomondo And POWERADE Add Hydration Guide To Mobile Fitness App
SAN FRANCISCO, Nov. 1, 2012 /PRNewswire/ — Hydration is essential to any physical activity, which is why the new alliance between POWERADE® and Endomondo, the app-based social fitness community with…
Pop Water Comes With Some Popular Founders: Troy Carter, Terry Richardson, and Lady Gaga’s Money
Lady Gaga's manager, Troy Carter, announced that he was launching Pop Water, a low-calorie soft drink with famed fashion photographer Terry Richardson as its design director. Activate Drinks co-founder Burke Eiteljorg is also attached to the project, bringing beverage industry knowledge and contacts to the team.
Waiting for a Game-Breaker? Start a Rookie!
In an industry that is often risk averse, BevNET Magazine publisher Barry Nathanson suggests that beverage retailers and distributors take more chances on new brands and innovative products. "Beverages are in a lull, waiting for the next great thing. If it arrives soon, terrific. But until then, take a chance on some exciting new entries," said Nathanson.