WAT-AAH! To Showcase Limited Edition Bottle at Expo West, Challenges Attendees to Join the Fight Against Childhood Obesity

NEW YORK, Feb. 26, 2013 — WAT-AAH! will be exhibiting at the Natural Products Expo West 2013 scheduled to take place in Anaheim, California from 3/8-3/10. To mark the brand’s 4th year of participation at the Expo West, WAT-AAH! is showcasing a special limited edition bottle and a fun game app. Named the WAT-AAH! CHALLENGE, the bottle with a “Mission Possible” theme celebrates WAT-AAH!’s commitment to tackle the challenge: to keep kids away from sugary drinks and sodas while addressing the #1 epidemic facing the nation today – childhood obesity.

The bottle will be exclusively sampled at the Expo West for all the visitors of WAT-AAH!’s booth (#5447). Visitors will be asked to play a game, using an iPad app with a mission to stop the WAT-AAH! boy from drinking soda. During this game, participants will be dodging lasers, intercepting sugars, cracking codes and solving puzzles. If successful, participants will have the chance to bring home prizes such as WAT-AAH! products, T-shirts and iPad Minis.

Recently covered by the Forbes magazine in an article titled “A New York Mom Outsmarts Coke and Pepsi with a Cool Marketing Idea,” Rose Cameron, WAT-AAH!’s CEO and Founder, states “We are excited to be a part of this year’s Expo and once again to meet and greet the representatives of our growing number of natural stores, supermarkets and chains. We now have a national footprint across the country and our sales are stronger than ever due to the continuous support and commitment of these individuals and their organizations. We look forward to the Expo and meeting them to show our appreciation while having some fun!”

About WAT-AAH!

WAT-AAH! is a line-up of functional water, free of sugar or sweeteners of any kind that tastes like pure and unadulterated water. It was created by Rose Cameron in 2008, after learning an alarming fact that today’s generation of kids are predicted to have a shorter life expectancy than their parents due to childhood obesity, with excessive sugar intake from soda consumption being the leading cause. Inspired by her two boys, and Cameron’s 20+ years experience developing successful national marketing campaigns for automotive, beverage and health companies, they worked to create WAT-AAH!, aiming to convince kids that water can be cool, fun and as exciting as sodas. Today, WAT-AAH! is sold in thousands of stores and supermarket chains such as Kroger and its subsidiaries (Ralph’s, QFC, Fred Meyer, King Sooper, Smith’s, Fry’s, Dillons), ShopRite, Stop & Shop, Shaw’s, Giant, Bi-Lo, Food Lion, Albertsons, Whole Foods Market and many others in addition to over 3,500 schools/school districts nationwide. To learn more about WAT-AAH!, visit wat-aah.com.