News

Packaging Evolution Packaging Evolution

Packaging Evolution

by Jeffrey Klineman,

Here’s the issue: GNC is a well-known retailer, but the process of rolling a beverage brand licensed from GNC into other stores presented a bit of a design problem for Shadow Beverage and Snacks, the company that licensed the right to develop the drinks. To begin with, there’s complexity – the company envisioned three kinds of products—an enhanced water, a sports drink, and a protein drink – covering both the average, aspirational grocery consumer and the highly involved athletic achiever.

Fortitech To Be Acquired By Royal DSM

by Press Release,

Schenectady, NY (November 8, 2012) – Royal DSM, the global Life Sciences and Material Sciences company, today announced the agreement to acquire Fortitech, Inc.. After completion, which is expected before…

California Voters Say No to GMO Labeling, Soda Taxes California Voters Say No to GMO Labeling, Soda Taxes

California Voters Say No to GMO Labeling, Soda Taxes

by Ray Latif,

While Election Day yielded few changes within the overall political landscape in the U.S., three referendum votes in California that were likely to have a significant impact on the sale of beverages in the state were defeated. Californians said no to Proposition 37, which would have required mandatory labeling of genetically engineered food, and voters in El Monte and Richmond, Calif. rejected measures that would have added a one-cent-per-ounce tax on purchases of sugary drinks.

GanedenBC30 Fuels First-Ever Probiotic Instant Coffee

by Press Release,

CLEVELAND (Nov 07, 2012) – Ganeden Biotech® and Tipton Mills ® announce the world’s first probiotic instant coffee. Consumers can now get their daily dose of probiotics in Tipton Mills…

Review: Hoist Review: Hoist

Review: Hoist

by BevNET.com Staff,

Hoist has re-branded and repackaged its "rapid rehydration" formulation that the company once touted for hangover recovery, and is now positioning itself as an isotonic sports drink. The brand recently moved from an aluminum can to a 12 oz. plastic bottle that is more in line with the sports drink category. Still, there’s something about this product that feels ambiguous, particularly as a small package size and “Hoist” name that feels out of line with the overall sports segment.

Mix1 Revamp: “The Sky is the Limit” Mix1 Revamp: “The Sky is the Limit”

Mix1 Revamp: “The Sky is the Limit”

by Ray Latif,

Nine months after The Hershey Company acquired a controlling interest in the company, mix1 is set to launch a major revamp of its nutritional shake/meal replacement line of beverages.Now armed with a sleek upgrade in packaging, mix1 vice president of sales Kevin Conrad said that the company is taking direct aim at category leader Muscle Milk and building a new DSD network “from scratch” in order to position itself for a dramatic leap in sales.

Bell Announces New CFO

by Press Release,

October 29th, 2012  — Bell Flavors and Fragrances appointed a new Chief Financial Officer, Ted Sawicz, at its Northbrook Headquarters, underlining the company’s commitment to grow its global flavor and…