News

Hero Water Adds Georgia-based Broker and Distributor

ATLANTA – HERO WATER, LLC recently added Ruth Crisp Associates Inc. to their list of representatives. The Georgia based Broker has agreed to represent HEROEC H2O and help drive key…

Texas Lawmaker Calls for Tax on “Sweetened Beverages and Ingredients”

A Texas state representative is calling for a new tax on the sale of sugary and high calorie beverages in order to fund new public health initiatives aimed at curbing rising obesity rates and related health problems. Rep. Joe Farias (D-San Antonio) filed a proposal that would add a $0.01 per ounce tax on “certain sweetened beverages and ingredients used to make certain sweetened beverages.”

Cold Star Unveils New Packaging

MT. EPHRIAM, N.J. — Cold Star, Inc. proudly unveils new packaging for their increasingly popular energy drink, CAF Fusion. The creamy, coffee-infused energy drink – dubbed the “grown-up energy drink”…

AQUAhydrate Teams Up With L.A. Clippers

On stage at BevNET Live Winter 2012, actor, producer and former rapper Mark Wahlberg proudly sported a Los Angeles Clippers T-shirt as he discussed his investment in alkaline water brand AQUAhydrate. Sure, Wahlberg is from Boston and grew up a Celtics fan, but much like Hollywood, the beverage industry can really mess with your head.

Review: Slingshot Cold Brew Coffee

Slingshot Cold Brew is one of the few cold brewed coffee companies that market both ready to drink and concentrate products. Slingshot is also one of the only coffee brands that changes up its formulation from batch to batch with its use seasonally available coffee beans, making it difficult to offer a consistent review of what's inside the bottle. That being said, it is a high quality product with excellent branding.

Mountain Dew Partners With Rising Country Music Star

Brantley Gilbert PURCHASE, N.Y. — Today, Mountain Dew taps into its southern roots and welcomes one of country music’s hottest emerging acts, Brantley Gilbert, into the DEW family. Embracing the…

Class Action Suit Takes Aim at 5-Hour’s Advertising

Celebrity lawyer Mark Geragos is shepherding a class-action lawsuit filed against 5-Hour Energy Monday in the U.S. District Court in the Central District of California. According to the suit, 5-Hour energy’s advertising claims of “hours of energy now, no crash later” are not scientifically supported and that its effects are not superior to other caffeine-based products like coffee or caffeine pills.

Next 10 Energy Expands Distribution, Introduces New Flavor

Portland, Ore. – Northwest Neuro Enterprises, LLC, manufacturer of Next 10 Energy announced today that it has expanded distribution through a new partnership with Unified Grocers.  Unified Grocers is the…

Sparkling Chilled Coffee Brand Launches in Raleigh

RALEIGH, N.C. — There is a new kind of beverage in town and it’s one you’re likely to not have seen before.  Perk! is a Sparkling Chilled Coffee with 150…

Larry T’s Brain-Twist Shutting Down

After nearly a dozen years developing some of the most innovative and off-the-wall products ever seen in the beverage industry, Brain-Twist is closing its doors. Company founder Larry Trachtenbroit confirmed to BevNET that the beverage incubation house, which is partly owned by The Coca-Cola Co. Inc., is in the process of winding down operations.

Review: Life Juice Spiced Almond Milk

For many of the raw cold-pressed juice brands that are coming to market, nut milks are becoming a standard part of the lineup. While several brands have taken these formulations and turned them into smoothies, Life Juice has kept it simple with its offering, Spiced Almond Milk.

Hershey’s Releases Dark Chocolate Milkshake

LYNNFIELD, Mass., Jan. 29, 2013 /PRNewswire/ — HERSHEY’S Milk & Milkshakes, a line of single-serve milk and milkshakes, announces the introduction of HERSHEY’S Special Dark Milkshake to its premium line…