News

Multi-Flow Industries Launches Re-Fuel Energy Can

by Press Release,

HUNTINGDON VALLEY, Pa., Jan. 4, 2013 /PRNewswire/ — Multi-Flow Industries, a fountain-beverage manufacturer and distributor for over 75 years, recently introduced one of its best-selling brands – Re-Fuel – in…

Angels Aphroenergy Launches January 2013

by Ray Latif,

Premium Functional Beverage with Aphrodisiac and Energy Enhancements LAS VEGAS – ANGELS APHROENERGY is a new aphrodisiac and energy elixir designed to increase sexual arousal and performance through a proprietary…

End of the Line for Avitae, Sources Say End of the Line for Avitae, Sources Say

End of the Line for Avitae, Sources Say

by Ray Latif,

Caffeinated water brand Avitae has laid off its entire staff and is in the process of liquidating its remaining inventory, according to former employees. Brian Pitzer, who founded Avitae in 2009, was ousted as CEO in September by the company’s board of directors, the employees say. Multiple calls to Pitzer have not been returned.

After $12 Million From Hershey, Mix1 Shutting Down After $12 Million From Hershey, Mix1 Shutting Down

After $12 Million From Hershey, Mix1 Shutting Down

by Jeffrey Klineman,

All-natural protein smoothie company Mix1 is on the verge of shutting its doors, just three months after the Hershey-controlled brand announced a broad redesign. Employees were informed of the state of the company on Wednesday and an announcement is expected from Mix1 on Friday; calls to CEO Brian Murphy were unreturned.

Beverage School: A Look At The Numbers – Where Are Beverages Growing? Beverage School: A Look At The Numbers – Where Are Beverages Growing?

Beverage School: A Look At The Numbers – Where Are Beverages Growing?

by BevNET.com Staff,

Understanding the key drivers, trends, and emerging retail opportunities in the health and wellness market is of critical importance for many entrepreneurial beverage companies, and has been the focus of research firm SPINS since its inception in 1995. At BevNET Live Winter 12, Bobbi Leahy, Director of Sales, West, SPINS presented a series of current trends in the health/wellness beverage market, enabling attendees to gauge the positioning and progress of their respective brands.

Coke Acquires Sacramento Coca-Cola Bottling Company Coke Acquires Sacramento Coca-Cola Bottling Company

Coke Acquires Sacramento Coca-Cola Bottling Company

by Ray Latif,

The Coca-Cola Co., Inc. has acquired Sacramento Coca-Cola Bottling Company (SCCBC), the sixth largest independent Coke bottler in the U.S. SCCBC was founded in 1927 and distributes Coke products in all or part of the nine California Counties of Sacramento. The company employs over 460 people.

Aquaball Lands National Distribution In Safeway Aquaball Lands National Distribution In Safeway

Aquaball Lands National Distribution In Safeway

by Max Rothman,

Bazi International, Inc., and its operating subsidiary True Drinks, Inc., announced Wednesday that Aquaball, a naturally flavored water, has gained national distribution in all Safeway, Inc.-operated stores, including Safeway, Vons, Pavilions and Randall’s.

Activate President: Major Innovation on Tap for 2013 Activate President: Major Innovation on Tap for 2013

Activate President: Major Innovation on Tap for 2013

by Jeffrey Klineman,

The original cap dispensing brand, which is now majority-owned by Indian conglomerate Tata, is planning a major functional innovation push in the late spring, according to Reza Mizra, who became president of the company in October.

Study: Wellmune WGP Can Fight Allergies

by Press Release,

EAGAN, MN, January 2, 2013 —Wellmune WGP, a natural immune health ingredient for foods, beverages and supplements, reduced allergy symptoms and improved the quality of life of ragweed allergy sufferers…