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BevNET’s 2013 New Beverage Guide is Now Available for Download

Featuring over 140 new brands and products from a wide variety of drink categories, BevNET's 2013 New Beverage Guide is an essential resource for beverage manufacturers, suppliers, distributors, and retailers. Download your FREE copy of the guide by following the link below...

Review: RIZE Energy

Billed as a hybrid sports nutrition/energy drink, RIZE is formulated with trehalose, a naturally occurring sugar that the marketer claims provides twice the energy of glucose. For each of its two flavors, the brand features a pleasant flavor profile, but needs some work to improve its packaging, particularly in detailing the benefits of its formulation and differentiating itself from other products in the energy space.

PepsiCo Looks to “Drinkify” Snacks

Aiming to pump new life into its beverage division, PepsiCo is developing a range of snack-based drinks, according to The Financial Times. Speaking at Beverage Digest's Future Smarts conference in New York yesterday, PepsiCo chairman and CEO Indra Nooyi said that the company has a “whole range of products… in the pipeline that are value-added products that can be snacks made into beverages.”

Maxim Ajmera Inc. Announces the Launch of Coco Pro

Whey Protein with Coconut Water Recovery Aliso Viejo, CA November 12, 2012 — Maxim Manufacturing & Marketing is shaking up the protein recovery category by launching the All Natural Coco…

KICK Energy Continues Growth in the U.S.

Global Brands’ KICK Energy was created in the United Kingdom and has now grown to be the number two energy drink in the country. Dolce Beverage Group, LLC. picked up…

Pepsi, Beyoncé Agree to “Pioneering” $50 Million Deal

In a deal that the company calls “pioneering” in its range and scale, PepsiCo announced today that it has entered into a new multi-year partnership with pop singer Beyoncé. PepsiCo has hailed the deal – estimated to be worth $50 million, according to The New York Times – as a “true creative and wide-ranging collaboration” that will expand Beyoncé’s presence in global advertising and marketing campaigns for Pepsi and support new creative projects launched by the Grammy-winning artist.

POM Wonderful Case: FTC To Stay Tough on Claims, Attorney Sez

With about six weeks to go before a scheduled appeals decision concerning the Federal Trade Commission in the agency's false advertising claims complaint against POM Wonderful, the agency -- and the companies it regulates -- may soon have a good handle on the kinds of evidence it needs to substantiate scientific claims, according to a legal blogger.

Kiwaii Gains New Distribution in DeCicco Family Markets

Hellertown, PA—December 7, 2012– Premium Healthy Spring Water Inc. announced today that DeCicco Family Markets is now selling Kiwaii True Spring Water, its premium water brand imported from New Zealand.…

Nobody Relaxes After Marley’s Sold in N.J. Middle School

While energy drinks have received a considerable amount of scrutiny in recent months, mostly from individuals concerned that the products are unsafe for children, it's the sale of Marley's Mellow Mood at a Holmdel, N.J. middle school that has a school vending agency in hot water, after some students fell ill after consuming the product.