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SK Energy Goes Grass Roots in Florida, Eyes $70 Million in 2012 Ad Expenditures

by Ray Latif, Aug. 8, 2012 at 1:00 pm

For a brand that plans to spend $70 million in advertising this year, SK Energy, the energy shot with a philanthropic philosophy, is nevertheless embracing a grass roots sensibility. Co-founded by rapper Curtis "50 Cent" Jackson, SK Energy recently signed a new distribution deal with Grass Roots Beverage for Florida. Grass Roots is a wholly-owned subsidiary of DNA Brands and distributes a range of entrepreneurial beverage brands including C2O coconut water and New Leaf teas.

5-Hour Energy Partners with Avon Foundation to Introduce New Pink Lemonade Flavor

by Ray Latif, Aug. 8, 2012 at 12:55 pm

As part of a major expansion in its sales and marketing initiatives, Living Essentials, the marketer of 5-Hour Energy, has introduced a new pink lemonade flavor for the energy shot in an attempt to broaden its consumer base and appeal to a range of demographics, particularly women. Living Essentials is launching the new flavor in in partnership with the Avon Foundation for Women and has committed a donation of five cents per bottle of Pink Lemonade 5-Hour Energy to the organization.

Honest Tea’s The Great Recycle – Seattle: A Successful Recycling Event

by Press Release, Aug. 8, 2012 at 12:35 pm

Second Activation in National Recycling Initiative Collects More Than 12,000 Bottles From August 3-5, 2012, Seattlites participated in The Great Recycle, Honest Tea’s national recycling initiative. People were invited to…

Spotlight Category: Refrigerated Teas

by BevNET.com Staff, Aug. 8, 2012 at 11:38 am

As a subcategory of the RTD Tea group, these products seem to be growing even faster than their single-serve, grab-and-go counterparts, mostly because the refrigerated case is the home of some pretty hot brands, including Gold Peak and GTs Kombucha. GTs appears all over scan data categories, by the way, also showing up in a variety of juice and fruit drink categories.

Lean Slow Motion Potion Gains Wider Distribution

by Press Release, Aug. 8, 2012 at 9:59 am

HOUSTON, TX–(Marketwire – Aug 8, 2012) – Dewmar International BMC, Inc. (OTCBB: DEWM) (OTCQB: DEWM) announces that it believes that its flagship brand, Lean Slow Motion Potion™ has become the…

FDA Warns Lithia

by Jeffrey Klineman, Aug. 7, 2012 at 3:07 pm

According to the FDA, disease claims made on the Lithia site include that the product can help lower LDL cholesterol levels, can help lower blood pressure, and fight fungal and viral infections. And that's just for starters. The product also claims that the lithium bicarbonate in the product can help with everything from Alzheimers to headaches, cancer and strokes.

Hangover Joe’s The Hangover Recovery Shot Now Available in Canada

by Press Release, Aug. 7, 2012 at 2:16 pm

The Official Hangover Relief Remedy Kicks Off Strategic Distribution Partnership with RAGE Beverages Inc. Colorado Springs, CO (August 7, 2012) – Hangover Joe’s (OTCBB: HJOE), maker of The Hangover Recovery…

Coke Freestyle Grows in C-Stores, Enters Tedeschi

by Ray Latif, Aug. 7, 2012 at 1:21 pm

Coca-Cola Freestyle, an on-premise soda delivery system that allows consumers to build custom tailored beverages, is gradually making its way into convenience stores and recently gained a new partner in Massachusetts-based Tedeschi Food Shops. While Coca-Cola initially targeted restaurant chains for Freestyle, the cola giant began to test the soda fountain machines in c-stores late last year and is aiming for continued expansion in the channel.