News

Pregame Beverages Launches the Anti-Hangover Energy Shot

Pregame Beverages launches its anti-hangover energy shot, a complex blend of anti-oxidants, electrolytes, and B vitamins. PRE|GAME is designed to help the body fight off the effects of hangover by…

Shadow: GNC Drinks to Move into Safeway

Expect GNC end-caps in Safeway stores’ non-carb aisles up until February resets, according to Shadow COO Sam Jones. The brand has largely incubated in Arizona through Kalil Bottling in Tucson, along with New Mexico, Colorado, Nevada and parts of Minnesota in smaller chains and convenience stores, but the Safeway move gives it national authorizations.

Double Cola Grows Brand Ambassador Program

August 3, 2012 – The Double Cola Company’s Brand Ambassador program is reaching new horizons. The company first started the program in the Fall of 2011 with eight college students…

Activate Opens Pop-up Shop, Consumers Pay by “Calories or Cash”

In one of the more creative uses for the retail medium, Activate has launched a new pop-up shop in Venice, CA that asks consumers to pay for its vitamin-enhanced water with “calories or cash." Calling the temporary installation a "part pop-up retail experience and part social experiment," Activate has partnered with the Get America Fit Foundation, an anti-obesity non-profit organization, to give away free bottles of the water to customers who participate in some type of physical activity at the store.

uvé Tastes Gourmet and Reduces Weight

Luxury meets leaning out SYRACUSE, N.Y. (July 23, 2012) – Just in time for that new swimsuit, the upcoming beach volleyball tourney, or perhaps your class reunion, LifeStyle Brands International…