Whynatte Signs with National Distributing Company

2nd Largest Liquor Distributor in Country a Perfect for Whynatte Expansion

Atlanta, Ga. (September 5, 2012) – Whynatte Latte, Atlanta’s own 8 oz ready-to-drink (RTD) coffee craze, is proud to announce that they have signed with National Distributing Company (NDC).  Founded on the principles of being the very best at servicing the needs of its people, its suppliers, its customers and its community, NDC is one of the most proficient alcoholic beverage distribution networks in the country.

NDC is part of the Republic National Distributing Company (RNDC) network, which has liquor distribution in over 20 states, making them the second largest liquor distributor in the country. NDC also distributes the vast majority of spirits (Smirnoff, Pinnacle Vodka, Van Gogh Vodka, Three Olives Vodka) that the Whynatte Latte is being mixed with in bars, providing increased synergy between NDC, its liquor supplier partners, and Whynatte.

“We are incredibly excited about our partnership with National Distributing Company. National distributes the popular spirits that Whynatte Latte is being mixed with in the bars. This partnership will allow us to rapidly expand our retail presence alongside these spirit brands in package stores and through co-promotions. Furthermore, with liquor distribution throughout the US, National allows us an easy opportunity to scale into additional markets, with the same distributor. This was a no brainer partnership.”—Jesse Altman, CMO and Co-founder.

“National is extremely enthused about partnering with Whynatte Latte. The Whynatte team has already connected with some of our top liquor brands positioning this as an already symbiotic relationship. We look forward to making Whynatte an integral part of our portfolio.”—Fred Bleiberg, President of National Distributing Company

For more information on Whynatte Latte, please visit www.whynatte.com.

About Whynatte Latte

The Whynatte brand is a credible word-of-mouth community, and the Whynatte Latte is the number one selling RTD coffee used as a mixer in the United States.  Whynatte has singlehandedly built a market for coffee as a mixer, and leveraged their brand awareness into broader retail distribution. The Whynatte Latte, which launched to the Southeastern states in November 2008, is an eight ounce latte brewed with hormone and antibiotic free milk, ginseng, guarana seed extract, cane and/or beet sugar and weighs in at a mere 100 calories per serving .Whynatte Latte currently has widespread distribution in Georgia, with select availability in Birmingham, Houston, San Francisco, New York, Savannah, Minnesota, Florida and more. In December 2008, The Atlanta Business Chronicle ran a three page feature on Whynatte proclaiming “Strong Business Plan (and) Research Helps Latte Concept Catch On”. Other press accolades include Atlanta Journal Constitution, Rolling Stone Magazine, MSNBC, American Idol, SKIRT! Magazine, Atlanta Magazine, J’Adore Magazine, Creative Loafing, among others.