News

RealBeanz Teams Up with Cascadia Managing Brands

Brooklyn, New York (November 14, 2011) – RealBeanz, a delectable new RTD gourmet iced coffee combining the finest components of coffee, premium-brewed beans and artificial growth hormone-free milk (rSBT free),…

Celestial Seasonings Launches Kombucha Energy Shots

New energy shot harnesses kombucha, the popular fermented black tea, to help satisfy the needs of consumers who want to boost their energy naturally BOULDER, Colo., Nov. 14, 2011 /PRNewswire/…

Secret Origins of Authentic Brands

It’s become one of the more overused words in the marketing lexicon: authentic. Yet there’s no denying that many consumers are looking to support brands that don’t seem to have…

Big Red Launches Big Red Zero

Big Red Zero replacing Diet Big Red beginning this month Austin, TX (November 14, 2011) ? Big Red, America’s original and #1 selling red soda brand, announced the launch of…

Kraft to Launch MiO Energy in December

Kraft Foods is planning to launch a new caffeinated version of its MiO “water enhancer” in December, according to an article in the Financial Times. With MiO Energy, Kraft will utilize its vast sales and marketing force and powerful distribution channels to begin competing in a US energy drink market with annual sales estimated at $6 billion.

Karma Takes First Big Step – Into Polar, De Crescente

Expanding off a controlled upstate New York launch, Karma Wellness Water, a new “mix-to-drink” water that rolled out in late summer, has added two key distributors. The brand, started by Jolt Cola founder C.J. Rapp and Snapple veteran Jeff Platt, is moving into both Polar in Massachusetts and Connecticut and De Cresente in Albany, N.Y.

Ginseng UP is Back. But From Where?

A little over a month ago, Ginseng UP, a company that produces a line of ginseng-laden carbonated soft drinks – and long believed by many to be one of dozens…