Starbucks Scoops Up Evolution Juice for $30 Million
It didn’t take long for Evolution Juice to realize its dream of using high-pressure pasteurization to go across the country. But it’s going to take a less traditional route to doing it – because it’s going to be carried on the fins of the Starbucks mermaid. The coffee giant yesterday announced today that it was purchasing the four year-old juice company for $30 million, and plans to use it as the lynchpin of a bold move into what chairman Howard Schultz termed a “$50 billion health and wellness sector.”
