News

Mountain Dew Announces Partnership with Mac Miller

by Ray Latif,

NEW YORK, Nov. 8, 2011 /PRNewswire/ — Staying true to a tradition of supporting up-and-coming artists and life being different on the mountain, Mountain Dew® announces a new partnership with…

Tuesday Press Clips – Ineffective Soda Bans, Coconut Water Explodes Tuesday Press Clips – Ineffective Soda Bans, Coconut Water Explodes

Tuesday Press Clips – Ineffective Soda Bans, Coconut Water Explodes

by Ray Latif,

Some pretty provocative stuff out there in the news today -- and we're not talking politics. In the New York Times, there's an interesting take on the war on sugary drinks. The Times reports on a new study that found state laws that ban soda – but not other sweetened beverages - to be ineffective in reducing the amount of sugary drinks middle school students buy and consume at school. Slate.com published a story about the explosion of coconut water products on the market.

Kombucha Class Action Suits Settled with GT’s, Honest Tea Kombucha Class Action Suits Settled with GT’s, Honest Tea

Kombucha Class Action Suits Settled with GT’s, Honest Tea

by Ray Latif,

The uproar over fermentation of Kombucha products might have ended last summer, but apparently the lawsuits dragged on for another year: within the past month, both Millennium Products and Honest Tea have settled class-action lawsuits claiming that the two companies misled consumers about the alcohol content in their Kombucha beverages.

Healthient Announces Zing! Sugar-Free Energy Drink

by Ray Latif,

JUPITER, FL–(Marketwire – Nov 7, 2011) – Today, Healthient, Inc. (OTCBB: SNAX) announced the debut of Zing! Healthy Energy Drink Mix, its newest beverage mix sold under the SnackHealthy brand.…

Pulse Beverage Begins East Coast Distribution of Cabana Lemonades

by Ray Latif,

DENVER, CO–(Marketwire – Nov 8, 2011) – The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse” or the “Company”), makers of Cabana™ 100% Natural Lemonades and the PULSE® brand of “good-for-you” NutriPurpose™…

Green Planet Water Exhibits at SF Green Festival

by Ray Latif,

Innovative Plant-Based Bottle Provides New Petroleum-Free Option Chicago, IL (November 4, 2011) – Category innovator Green Planet Bottling is proud to be an exhibitor at the San Francisco Green Festival…

Attention Startup Beverage Companies: Application Deadline for the New Beverage Showdown 2 is Wednesday, November 9 Attention Startup Beverage Companies: Application Deadline for the New Beverage Showdown 2 is Wednesday, November 9

Attention Startup Beverage Companies: Application Deadline for the New Beverage Showdown 2 is Wednesday, November 9

by John Craven,

If you operate a new beverage company (meaning your brand is less than 1 year old), the New Beverage Showdown 2, which is taking place at BevNET Live Winter 11 on December 5 and 6, is your chance to get your brand in front of the industry (What is the New Beverage Showdown 2?).  However, the deadline to apply is rapidly approaching, with applications due by this Wednesday, November 9.  Aside from exposure to our audience of investors, distributors, and other industry professionals, there's $5,000 in cash going to the winner.  Click the link below to apply now.  Questions?  Feel free to contact me via email.

Coast Brands to Represent Xing in Chain Accounts Coast Brands to Represent Xing in Chain Accounts

Coast Brands to Represent Xing in Chain Accounts

by Jeffrey Klineman,

Call it the culmination of a long-term courtship: fast growing natural brand Xing Tea has partnered with Coast Brands Group to try to expand its presence in national chain accounts.…