News

Calif. Attorney General Sues BevCos, Bottlemaker Over Biodegradable Claims

In what is being described as the first “greenwashing” lawsuit in the state’s history, California Attorney General Kamala Harris filed a complaint last week against Balance Water, AquaMantra, and ENSO Plastics for deceptively marketing and labeling their packaging as biodegradable and recyclable. The lawsuit could have far-reaching implications for how beverage companies choose bottle manufacturers and label their products.

Vitaminwater’s Repole Continues to Branch Out

Mike Repole, who helped revolutionize the beverage industry as the co-founder of Vitaminwater, has sets his sights on the changing the way consumers look at fast food. Repole is now the chairman of Energy Kitchen, a so-called “healthy, fast-casual eatery” that offers low-calorie menu items like turkey burgers and baked fries. Repole has stated that he wants to “transform the entire fast food industry” and hopes to open 1,000 new Energy Kitchen restaurants throughout the United States over the next ten years.

ABB’s New Hydro Durance Enhanced Hydration Beverage

The latest ready to drink innovation from ABB Performance is Hydro Durance™ – the hydrating carbohydrate energy drink with amino acid muscle support. Aurora, IL, November 03, 2011 –(PR.com)— ABB’s…

NY2O Premium Bottled Water Announces Florida Sales Team

MIAMI, November 2, 2011 – – NY2O, the premium New York-based bottled water company, has announced its Florida sales organization it was reported today by Mike Wylie, USA Sales Director…

GT Beverage Company Goes DSD

The GT Beverage Company, manufacturers of the Sportastic Sports Drink, have recently changed their business model to a DSD format. GT has shipped major retailers nationally direct such as Wal-Mart,…

New Age Beverage Begins Distributing Cabana Lemonade

DENVER, CO–(Marketwire – Nov 2, 2011) – The Pulse Beverage Corporation (OTCBB: PLSB) (“Pulse” or the “Company”), makers of the PULSE® brand of “good-for-you” NutriPurpose™ beverages, today announced it has…

A Million Bottles Down, But Hotlips Soda Still Has a Ways to Go

For an entrepreneurial beverage company, getting to a million bottles might not be as glamorous as it sounds… just ask the founders of Hotlips Soda. The Portland, Ore.-based company, which has produced a line of premium fruit-based soft drinks since 2003, recently brewed its one millionth bottle of soda. Despite the milestone, David Yudkin and Jeana Edelman, the owners of Hotlips, aren’t celebrating.

BevNET TV: An Interview with Jon & Mark Sider of Greater Than

In sports, timing and vision are important. So in September, 2009, when Mark and Jon Sider, a pair of highly competitive athletes and brothers, thought they saw a niche of white space in the sports drink category, they went for it. Despite the category’s domination by Gatorade, the brothers felt that the category had room for an all-natural product and that coconut water was the key to its creation. Less than a year later, Greater Than hit the shelves.