Being a challenger means not only having big ideas, but knowing how to grow from a startup brand to true scalability. For Vitaminwater and BodyArmor co-founder Mike Repole, this means being “patiently aggressive,” staying on your toes, and setting ambitious goals-- like becoming the top-selling sports drink by 2025.
Perrier Carbonated Mineral Water announced the return of Perrier ARTXTRA – an arts initiative focused on supporting the contemporary artist community – with the launch of a year-long collaboration with renowned visual artists DABSMYLA.
Shaka Tea, the first line of authentically Hawaiian iced teas on the market brewed with adaptogenic, herbal mamaki, a leaf only found and grown in the Hawaiian Islands, has announced the appointment of Cameron Hill as director of sales, Western US.
Following a countrywide search to identify the most talented bartenders, five leading mixologists have been named as U.S. finalists in Caorunn Gin’s international cocktail competition, the 10 Year Switch.
The Bardstown Bourbon Company (BBCo), 1500 Parkway Drive, is announcing the release of Discovery Series #1, a unique blend of four Kentucky straight bourbons aged between five and 13 years. Discovery Series #1 is the result of Bardstown Bourbon Company’s expert distilling, beverage and culinary teams working together to create an exceptional, yet complex pour.
The next evolution of drinking with friends has arrived in the Golden State! Keef Brands, a leading developer, producer and distributor of cannabis-infused beverages, edibles, concentrates and more, has launched its award-winning portfolio of cannabis-infused sodas, Keef Cola, in Northern California.
Carlos Ponce is the co-founder and CEO of UbU Beverages, a company that offers sparkling functional tonics without any sugar, sweeteners or caffeine. The brand’s energy and hemp tonics deliver antioxidants, prebiotics and electrolytes, aiming to serve the active Gen X consumer.
In pioneering innovations -- including a text message-based ordering platform and a smartphone operated vending machine -- for his functional beverage brand Dirty Lemon, Zak Normandin, CEO and founder of Iris Nova, has leveraged technology to bring a new generation of tech and health savvy consumers a different kind of drinking experience.
ICONIC Protein, a grass-fed verified protein drink company, has announced that it has been awarded the Animal Welfare Approved seal by A Greener World (AGW), making it the first protein drink to achieve this certification.
Daytrip, the leading cannabis lifestyle brand, has announced the release of its CBD infused sparkling water. Daytrip’s initial beverage line is available in four natural fruit flavors: Cherry, Coconut Pineapple, Lemon Lime and Tangerine.
It may only be summer, but the Day of the Dead is approaching! Catoctin Creek Distillery has collaborated with neighboring brewery, Adroit Theory to produce its second batch of Día de los Muertos, a sinfully delicious malt whisky.
Jade Leaf Matcha, the top selling tea brand on Amazon.com known for its popular beverage and snack products, has expanded its innovations with the launch of its newest product line, Matcha Latte Infusions.
In this edition of In the Courtroom, Outlaw Beverage co-founder Lance Collins faces a lawsuit from his old company over the design, branding and formula for the forthcoming Adrenaline Shoc (A Shoc) line. Meanwhile, La Croix is targeted by a former employee over safety claims, and Fairlife continues to grapple with the fallout from the release of a viral video showing animal abuse at its flagship farm.
No Fine Print Wine Co. has launched the latest addition to its family of wine, Lil Fizz, a highly crushable, slightly fizzy canned white wine now available online and at select retail locations across the country.