Juice: Halfway Home; Stevia Blends Start to Fit In
It seemed like a perfect fit: an all-natural zero-calorie sweetener, the first of its kind, cutting into the sugar and calories of juices without losing any of the sweetness. Even…
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The New Distribution Landscape, Part 2
In Part 1, I made the perhaps counterintuitive case that distribution options for fledgling non-alcoholic beverage brands actually may be on the rise, even in a broader landscape where wholesale…
L.A. Libations Goes for Mainstream with Aloe Gloe
They’ve spent the past few years helping brands like ZICO, Neuro, and CasCal land key retailers, but now beverage incubator L.A. Libations is hoping that its brand-building know-how will help…
Coca-Cola Cuts Price on 8-Pack of Mini Cans
ATLANTA, September 22, 2011 – Enjoying little moments of happiness just got easier. Coca-Cola announced today that it will provide a more affordable price point for the popular 7.5 oz.…
RÉVA: The Only 100% Natural Coconut Water Powder
(September 2011) – Maxim / Ajmera, Inc. is pleased to announce a new product line: Réva™ Natural Coconut Water Powder. Réva ™ is powdered coconut water, designed to mix with…
KonaRed Appoints Jimmy Osuna West Coast Regional Sales Manager of its Growing Team
September 23, 2011, Kona, HI – Marketing and sales professional Jimmy Osuna has joined the KonaRed™ team as its new West Coast Regional Sales Manager. With more than 20 years…
CLICK Espresso Protein Drink New “Gourmet Coffee” Look and Feel
FRESNO, CA (September, 2011) – CLICK Espresso Protein Drink® has a reputation as a great tasting, frappe-style beverage that health-conscious consumers appreciate as CLICK provides the gourmet taste and energy…
Coca-Cola System to Invest $3 Billion for Long-Term Sustainable Growth in Russia
The Coca-Cola Company and Coca-Cola Hellenic officially open 15th plant in Russia New Infrastructure, Partnerships, Brand Building, Sustainability Programs Underline Russia Commitment ROSTOV-ON-DON, Russia–(BUSINESS WIRE) — The Coca-Cola Company and…
Will You Win the Shasta Big Backyard Fiesta Sweepstakes?
HURRY TO FIND OUT – LAST DAY TO ENTER IS SEPTEMBER 30TH HAYWARD, Calif., Sept. 22, 2011 /PRNewswire/ — Even though summer has ended, you still can throw the ultimate…
New Natural, Calorie-Free Monk Fruit Sweetening Ingredient Debuts at American Dietetic Association’s Food & Nutrition Conference
Monk fruit concentrate is first fruit-based solution to naturally reduce sugar in favorite foods SAN DIEGO (September 22, 2011) /PRNewswire/ — Monk fruit concentrate, an all-natural and fruit-based sweetening ingredient,…
S&W Seed Company Announces Start of First Stevia Harvest
FIVE POINTS, Calif., Sept. 22, 2011 /PRNewswire/ — S&W Seed Company (Nasdaq: SANW), today announced that it has completed the in-field portion of its first stevia harvest and is in…
The Science Of Substantiation
For those in the beverage, food and supplement industries who were relieved that they would never have to hear about subjects like biology or chemistry again after graduation from high school or college, the recent regulatory climate has brought back some unpleasant memories. Whether being used to determine the safety of ingredients and products or providing substantiation for claims, science has permeated the beverage, food and supplement industries deeper than ever. Science has always been important from the perspective of product development and manufacture; now, it’s become a key to advertising and promotion.
Industry Data: Energy Shots
Here’s a tale of three behemoths: one, 5-Hour Energy,continues to roam the energy shot category like a T-Rex, towering above all other competition. Meanwhile, Red Bull has pulled out, despite pulling in nearly $30 million last year and building what had been a solid second-place brand. Still in the game, however, is Hansen’s, whose CEO,Rodney Sacks, recently reaffirmed the Monster-maker’s commitment to Worx Energy, which is growing quickly into the category. Meanwhile, other established companies continue to find the climb to shot respectability a steep one: NOS, Rockstar, AriZona are all seeing big reversals.
Beverage Associations to Spotlight Industry Trends and Solutions at PACK EXPO Las Vegas 2011
Reston, Va. (September 16, 2011) — Estimated at $700 billion, the global beverage industry has grown 7.1% in 2011 (Source: PMMI’s Economic Outlook – 2011 3rd Quarterly Report). To address…