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Mintel: Energy Drink Maufacturers Fail to Attract New Customers

CHICAGO, Aug. 11 /PRNewswire/ — According to exclusive Mintel research, energy drinks/shots manufacturers are having difficulties attracting new customers, despite a 136% increase in sales from 2005-2009. In fact, 74%…

Despite Growth, New Leaf Cuts Staff

New Leaf Tea fired nearly 1/3 of its employees today as the company attempts to reduce expenses even as it experiences significant sales growth. The firings are part of a…

The Flow: ABA Finds ads “Misleading”; Vibranz reviewed

ON TOP The American Beverage Association denounced new NYC subway ads that are intended to raise awareness of sodas’ nutritional content as “misleading.” Link Vibranz Kombucha, the first raw kombucha…

NYC’s New anti-soda ads ‘misguided’ says the ABA

The New York City Department of Health and Mental Hygiene has rolled out its second series of anti-soda advertisements – but they have been derided by the American Beverage Association…