News

Raising soda prices reduced sales

Bumping up the price of soda pushed people away from the sugar-sweetened soft drinks that are blamed for fueling the obesity epidemic, according to results of an experiment conducted in…

Raw Kombucha Products Pulled from Whole Foods’ Shelves

Whole Foods is pulling all unpasteurized kombucha beverages from its shelves, including market leader GTs Kombucha, according to a report in Beverage Business Insights. According to BBI, the reason for…

Study Shows Lead in Some Calif. Fruit Juices

On June 9, 2010 the Environmental Law Foundation (“ELF”) filed Notices of Violation of California Proposition 65 Toxics Right to Know law, alleging the toxic chemical lead was found in…

A Taste of Social Marketing at BevNET Live

According to three social marketing veterans at the BevNET Live conference in New York, beverage marketers promoting their brands in today’s fragmented media environment should focus on integrating their efforts…

Vita Coco still indie, starts DPSG deal with Publix

Vita Coco founder and CEO Michael Kirban said his company will continue to operate much as it has, even after signing a national distribution agreement with Dr Pepper Snapple Group.…